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Welcome to the latest in a series of special reports from Direct
Listline.
This edition is about health and beauty marketing.
In this special, we explore how to reach one of the hot new markets for
health and cosmetic products of all types, and how to drill down to
ethnic segments. We also report on trends and offer statistics on the
market in general.

Welcome to the latest in a series of special reports from Direct
Listline.

This edition is about the marketing of continuity programs.

In this special, we explore how continuities can be a profitable way to
connect with buyers who have specific lifestyle interests or needs that
must be replenished regularly. We also look at trends and statistics in
the market, including the internal dilemma of negative vs. positive
option.

Video may have killed the radio star, but it looks like print catalogs
and the Internet have a much more symbiotic relationship.

About half of consumers shop by catalogs and online. Forrester Research
predicts 2005 might be the year when U.S. Internet sales surpass those
of mail order catalogs. However, good old-fashioned print catalogs will
still generate many of those online revenues.

MKTG Services has been named list manager by JupiterImages Corp., a
stock photography and artwork firm. The file contains 623,939
subscribers, with postal and e-mail addresses available. The source is
online registration.

JCPenney will sell NFL team wristbands in its stores to support the second annual Take a Player to School in-store sweepstakes, which the retailer is running in conjunction with the league. Net profits and the NFL’s royalties from the $2.99 …

Intermark Media Inc. has appointed Acton Direct as manager of the Debt Consolidation Applicants from Freedebtconsolidation.com file. This is a list of 587,140 credit counseling agency applicants who completed an online form.

Return Path Inc. has named Martin Donner, vice president and general manager of list and data solutions.

Sara Lee Foods next week begins a recipe contest for sandwich chefs. Radio ads, DJ endorsements support The Sensational Deli Sandwich Contest will award a $5,000 grand prize and feature the winning recipe in a national ad for Sara Lee Premium Quality …

Taylor Corp. has chosen Walter Karl Inc. to represent three lists of
business executive promotional and gift product buyers. The appointment
includes its Baldwin Cooke Co. list, 43,056 buyers; Union Pen Co.,
30,071 U.S. and 9,187 Canadian buyers; and the Gopromos by Curtis Rand
Industries list, 16,258 buyers.

MTV2 is out with its largest promotion ever, touting the mother of all sweepstakes. One lucky viewer can take home a truckload of prizes worth thousands of dollars, including a 2006 Scion and $25,000, as well as other swag good enough for music stars. …