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Apparel retailer Pacific Sunwear of California is readying a new footwear chain targeting teens and young adults. Eight to 10 stores, called One Thousand Steps, will open early next year with footwear and accessories geared to 18- to 24-year-olds. …

Fully 85% of credit cards will carry rewards by 2009, up from 63% of cards today, according to Packaged Facts research. That’s up from 25% of cards in 2003 and only 10% in 1999. Packaged Facts estimates there will be 849 million rewards-based credit …

Samsung Electronics is leveraging its sponsorship of B.B. King’s 80th Birthday Tour with a sweepstakes that will be held in each market where the legendary bluesman performs. The Samsung DuoCam Sweepstakes will travel with the B.B. King Blues Festival …

Marketers use gift cards slightly more for consumers than business-to-business customers, and more for customer retention than acquisition. And while gift-card use is on the rise, less than 10% of U.S. businesses use gift cards as customer incentives, …

Internet service provider NetZero has launched a sweepstakes that gives its users a chance to win cash for trying out a new element of its high-speed service. The company will give away $3,000 a day during August and September in the Instant On! Instant …

Having trouble getting your e-zines delivered? Here are some pointers from Return Path on how to avoid being blocked by the ISPs.

What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations?

Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.

Maternity clothing retailer Mothers Work Inc. appointed Mal Dunn
Associates Inc. to oversee its customer lists. The Mothers Work New
Family master file is the largest, with more than 7.3 million names.

General Mills plans to bow three line extensions for Total cereal with TV, radio, print and sampling targeting the country’s 76 million Baby Boomers. The flavors are strawberry, honey clusters and vanilla yogurt, per news reports. Marketing plans are …

Ingenio Inc. has launched a pay-per-call telemarketing tracking service for search engine marketing promotions conducted by agencies and marketing firms.