Search Results for: data

  • TNT and Office Depot Tie NASCAR Theme in 43 Million Valpak Mailer

    NASCAR is the theme for a TNT and Office Depot direct marketing promotion using a Valpak mailer to reach 43 million households. The mailings will drop from July 27 to Aug. 26. Office Depot, TNT and NASCAR are using Valpak for a multi-tiered promotion …

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  • Digital Thoughts – Part 2 – Music To Their Ears

    During eUniverse’s ultimately turbulent fiscal year 2003, they acquired direct marketing focused Response Base, a company run by Chris DeWolfe, who along with the other co-founder of MySpace.com, Tom Anderson, had also worked at XDrive.com…

  • ChoicePoint Net Income Up Slightly in Quarter

    ChoicePoint Inc. reported net income of $36.4 million for the second quarter, up slightly from $36.3 million last year.

  • Merchant911 Arms Little Guys for the Fraud Fight

    From Congress to cardholders, everyone is up in arms about recent thefts of personal data from merchants, credit card processors and other data aggregators. The latest hack-and-grab crime wave began in February with the revelation that fraudsters scammed 100,000 accounts from ChoicePoint inc. and culminated—one hopes—in June with the discovery of a potential 40-million card cyberheist from a third-party processor for Visa, MasterCard and others.

  • Radisson Hotels Launches ‘Sleepstakes’

    Radisson Hotels is giving consumers a chance to rest easy with a new sweepstakes touting a $10,000 prize to use toward a bedroom makeover. The What’s Your Sleep Number? Sleepstakes introduces consumers to the brand’s custom-designed Sleep Number bed, …

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  • P&I Postscripts

    VERIZON: is giving a $20 credit to new and existing customers who sign up for paperless billing and pay their monthly bills online at Verizonwireless.com, or their bank’s Web site, through Sept. 10. BATH & BODY WORKS: has added a DVD to its body care …

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  • Case History: Expedition News Draws Small But Influential Audience

    Most of us don’t plan to scale Mount Everest or spend a month trekking through the barren ice covered North Pole. But for those who do, there’s Expedition News, a monthly e-newsletter covering expeditions, research projects and newsworthy adventures.

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  • Case History: Firm Props Up Its Business with E-Mail Newsletter

    Unless you’re a florist, photographer, caterer or interior designer, you probably don’t think much about prop columns.
    But people in the event planning and decorating business turn to the e-newsletter, Prop, Décor & Display Ideas.

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  • Short Cuts

    News tidbits on Select Comfort Corp. and Blair Corp.

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  • List and Database News

    Prospecting lists for the direct response marketing industry.