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Listline e-Newsletter 07/28/05
National AV Supply.com has appointed MeritDirect to manage its
Presenter’s Warehouse catalog list. It identifies 90,066 buyers and
product specifiers. -
Agencies
Hilton Garden Inn Touts Cutting Edge Sweeps
Hilton Garden Inn is giving travelers a chance to take one of the hottest guestroom amenities with them— Herman Miller MIRRA chair— part of an ongoing sweepstakes. Consumers can enter the Evolution Solution Express by Hilton Garden Inn sweepstakes by …
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Agencies
CompUSA Offers Students a Ride Back to Campus
CompUSA targets returning college students with its in-store back-to-school sweeps. The “Free Ride Sweepstakes” dangles a grand-prize 2005 Honda Element LX or one year of college tuition (up to $20,000). There will be 26 grand-prize winners, one …
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Agencies
Meijer Stores Taps Kelly Clarkson in Back-to-School Promo
Meijer stores are looking to bring in back-to-school shoppers with a sweepstakes that dangles one week on tour with singer and former American Idol winner Kelly Clarkson. The Meijer Back-to-School with Kelly Contest features the grand-prize tour with …
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Listline e-Newsletter 07/27/05
Listdata Management Services Inc. has assumed management of the Creative
Expressions Home Workers Kit Buyers file. These 141,890 buyers spent $50
for information on work-at-home opportunities. -
Agencies
Kellogg, Jewel-Osco Visit Cubs Bullpen
Kellogg Co. teams up with Chicago grocer Jewel-Osco for an in-store sweeps awarding Chicago Cubs tickets. The Breakfast in the Bullpen campaign runs through Sept. 25 in Jewel’s Chicago-area stores. Shoppers who buy four Kellogg products with their Jewel …
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KnowledgeBase Hires Two Salespeople
KnowledgeBase Marketing has hired Michael Downs and Janet Johnson
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ChoicePoint Announces Stock Repurchase Program
ChoicePoint Inc., a consumer information vendor, may purchase up to $250 million of its outstanding stock.
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Special Report: Publishing
Welcome to Our Special Report on Publishing
Welcome to the first special report from Direct Listline.This edition is about magazine publishing, a field that increasingly has veered from general interest products to niche titles.
In this special, we explore the characteristics of vertical magazines and the markets they serve. We also report on trends and offer statistics on readers in individual audience segments.
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Special Report: Marketing to Children
Welcome to Our Special Report on Marketing to Children
Welcome to the latest in a series of special reports from Direct Listline.This edition is about marketing to children, a growing population with growing buying power.
In this special, we explore how to reach kids and their parents, whose purchasing decisions they often influence significantly. We also report on trends and offer statistics on what kids are spending their money on and how they spend their time.