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The iconic Play-Doh brand is 50 years strong and toymaker Hasbro is teaming up with Chuck E. Cheese to celebrate the milestone via an instant-win game. Starting Sept. 14, consumers who visit any of the 493 Chuck E. Cheese restaurants in the U.S. will …

Verizon Wireless filed two lawsuits last week against telemarketers who used autodialers to send unsolicited recorded calls to cell phones.

Marketers of all shapes and sizes are pitching in to help individuals affected by Hurricane Katrina.

Pitney Bowes Inc. will acquire all of the remaining outstanding shares of Firstlogic for approximately $50.3 million, excluding cash and debt.

A financial services company intituted a cash incentive program to boost its bottom line. The staff consistently earned the extra cash but soon reached

The fun and games may have ended at summer camp, but for marketers the work is just beginning. Big-name brands, including Hasbro and Nickelodeon, are

FOOD MARKETERS AND LEGISLATORS have each zeroed in on kids marketing in an effort to cut obesity among children. It’s a one-two effort that could change

THOSE WHO FOLLOW MEDIA SPENDING PATTERNS MAY BE in for a surprise. Four years after the dot-com bust, DMers are creating a mini-boom, according to Direct’s

Aug. 18, 2005 A former computer engineer for America Online was sentenced to 15 months in prison for stealing 92 million screen names and e-mail addresses

WHAT MORE CAN A HOTEL chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations? Ask Fairmont Hotels & Resorts.