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E-mail addresses from various charities and national disaster relief
organizations have been assembled on the Katrina Donors Opt-in E-mail
file. Some 7 million donors are available.

A shortage of skilled labor in India may result in a spike in identity theft at Indian call centers, technology research firm Gartner warned in a recent report.

The three largest credit reporting companies in the U.S. will move to adopt a single, coordinated encryption standard to afford greater protection for the reams of electronic data they receive from banks, marketers and credit card companies.

The Center for Science in the Public Interest has chosen RMI Direct
Marketing Inc. as list manager. This appointment includes the Nutrition
Action Healthletter master file with 681,258 active subscribers and
various subfiles.

Direct mail spending will grow by a robust 7.5% in 2005, according to a new report from Winterberry Group.

The Gillette Co. is offering up the chance of $1 million to the NASCAR fan who picks the correct finishing order of its sponsored racecar drivers called the Gillette Young Guns. Players can go to GilletteYoungGuns.com to register and find instructions …

To help drive traffic to its teen apparel stores and better connect with Gen Y, Journeys has launched an in-store promotion with Cingular Wireless, giving consumers a chance to download exclusive ringtones and enter a sweepstakes for a chance to win a …

Online retailer Bluefly hired Spiegel Catalog veteran Brad Matson as CMO. Matson will oversee all marketing and communications for Bluefly’s high-end apparel Web site. He had been senior VP-advertising and brand communications at Spiegel, where he …

Google Talk, Gmail, Desktop Search, Toolbar, Orkut, Froogle, the list of free Google services that actually add value to our everyday Internet experience goes on and on. Last week I discussed Google’s maturation from simply a search engine…

Part One of Trends Report recapped six major investments, including five content driven sites totaling more than $2 billion in transaction prices. Four of those deals occurred in a span of less than four months. Yet, as impressive as that…