Search Results for: data

ConsumerBase LLC appointed Estee Marketing Group Inc. to manage two lists of Hispanic and Spanish-speaking consumers. The Hispanic file
consists of more than 9.3 million buyers and prospects from the last 12 months. These individuals recently purchased or inquired about cell phones, insurance, home mortgages, equity loans or refinanced their home.

In a spin on product placement, CBS is using a new form of technology to feature the Chevrolet Impala logo in five primetime shows this month, and is supporting the effort with a car give-away each night of the promotion. Starting Sept. 19, the …

American Online is searching for the next music superstar via a new online reality show, The Biz, that lets contestants compete for a chance to run a record label. AOL is teaming up with Warner Music Group to launch the new show at Thebiz.com. Starting …

(Direct Newsline)— Wireless filed two lawsuits last week against telemarketers who used autodialers to send unsolicited recorded calls to cell phones. In separate suits, Bedminster, NJ-based Verizon Wireless is seeking injunctions against the two …

A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.

Retailer PetSmart is touting a slight name change with an online game breaking this week, and a TV and print ad campaign. The effort centers on a small spelling change from PETsMART (emphasis on “mart”) to PetSmart (emphasis on “smart”). The PetSmart …

Listdata Management Services Inc. has assumed management of several
lists on behalf of R.J. Persson Enterprises Inc.. One file for example,
Individuals Who Need to Establish Credit contains nearly 1.2 million
names, including 367,481 women.

Consumers who responded to infomercials are named on the Ronco’s Kitchen
Product Buyers file. Although these 600,000 buyers were offered an
installment payment plan, about 70% made their purchases with one
payment.

National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station’s Vanderbilt Hall, showcasing the magazine’s single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today …

To build buzz over its upcoming hip-hop award show, VH1 is teaming up with Magic Johnson Starbucks nationwide to launch a sweepstakes that will send one lucky winner to the 2006 VH1 Hip Hop Honors. Consumers can enter the VH1 Hip Hop Sweepstakes by …