Search Results for: data

Cash is no longer the ultimate motivator. That’s according to preliminary data from the Forum for People Performance Management and Measurement at Northwestern University, which found that non-cash awards would be more effective in all cases expect …

Sprint Nextel Corp. has put a positive spin on its Sept. 1 merger with Nextel in a premium-driven campaign targeting current business-to-business customers. Sprint orchestrated a series of mailings to reassure its business customers that the merger …

Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of …

Klein-Becker IP Holdings this week breaks a $300,000 sweepstakes for anti-wrinkle cream StriVectin-SD that escalates the brand’s ongoing $3 million-to-$5 million online direct-marketing campaign. The upscale cream is sold in department stores and …

How’s this for a switch? A direct mail services company starts an e-mail newsletter when it wants to serve clients. QuantumMail.com did just that when it launched The Direct Mail Marketer.

As part of effort to show its employees there’s more to McDonald’s Corp. than cooking French fries, the company launched a new TV spot and singing competition to help inspire current employees and recruit new ones. The “My First” TV spot, which broke …

PQ Media, a branded entertainment research firm, and iTVX, a branded entertainment quality measurement service, have formed a partnership to roll out the first global branded entertainment spending and measurement analysis. The report, called Global …

As its homegrown pay-per-click search ad service moved from beta test to launch overseas, MSN said it expects to begin beta testing the sponsored links stateside.

As its homegrown pay-per-click search ad service moved from beta test to launch overseas, MSN said it expects to begin beta testing the sponsored links stateside.

Zacks Investment Research has formed a partnership with Dialog Group Inc. to work with its AdValiant.com marketing network and interactive agency and Data Dialog divisions.