Search Results for: data

Donald P. Hinman has joined Allant, a business intelligence services and data management firm based in Naperville, IL

American Express and JetBlue are giving new meaning to the task of earning rewards, launching a rewards competition in which two families will compete to earn points for a return flight home. American Express and JetBlue are searching for two families …

Lake Group Media Inc. has been named list manager by iWon Inc., an
online loyalty marketing firm. Nearly 3 million names are available.

To boost the launch of Midway’s new arcade-style racing game L.A. Rush, MTV and MTV2 are rolling out two separate sweepstakes in which three consumers can win a pimped out 2006 Subaru Impreza WRX STI. The promotion coincides with yesterday’s launch of …

Acquisition mailing made up 70% of the $52.5 billion marketers spent on direct mail during 2004, according to a new study. This is not because CRM has diminished in importance: Rather, marketers are becoming savvier in their ability to target messages to current customers, according to a new study. The overall trend in mail use is growth, however, and there is no sign of this abating.

Humana deserves a lot of credit for setting up a call center to serve elderly customers. All well and good. But I have one question. Has Humana thought of hiring seniors themselves to work in the call center?

Google and the National Aeronautics and Space Administration (NASA) have joined forces, an unlikely alliance you would think, unless of course Google has already begun preparations for dominating other planets. While one rules the search space…

Direct marketing and banking groups were pleased at Tuesday’s federal court ruling that struck down parts of California’s financial privacy law that required bank customers to get permission to use their data to market to affiliates.

PC Universe Inc. has released a list of 54,000 last-24-month customers
who purchased computer products online. The average order was $350 for
products such as printers, networking products, servers, laptop and
notebook computers.

Fuji Photo Film USA is focusing on customers at places where picture taking is a national pastime: America’s zoos. Beginning this week, the company set up booths at 11 zoos across the country, each themed to tie into Halloween celebrations at the …