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Listline e-Newsletter 09/15/05
Mail Marketing Inc. has been named to manage several lists in the equine
market, including the American Livestock Supply Inc. and Equine Journal
lists, with 156,672 buyers and 33,773 subscribers respectively. -
Agencies
Twentieth Television Puts $8 Million Toward Bernie Mac Promo
To boost the off-net launch of the hit comedy series The Bernie Mac Show, Twentieth Television has kicked off a $7 million to $8 million marketing campaign with a sweepstakes offering consumers a chance to win a wireless Hewlett Packard Pavilion …
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Agencies
Lexus Offers McCartney “Experience” Via Sweeps
Lexus is rolling out a new promotion as part of its title sponsorship of Paul McCartney’s The U.S. Tour and new CD, offering fans a chance to win a 2006 Lexus RX 400h and tickets to McCartney’s sold-out concert in Los Angeles. To enter the Lexus …
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The Critical Coupon Code Step
Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. However, it takes more ingenuity and commitment from the merchants to make their affiliate…
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Court Refuses to Require Direct Response Technologies to Provide
Pittsburgh, PA – September 8, 2005 – In its ruling issued on September 7, 2005, the Court of Common Pleas of Allegheny County refused to require Direct Response Technologies, Inc., (DRT) a leading provider of online media and technology solutions…
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Think Partnership’s PrimaryAds Subsidiary Obtains Court Order
NORTHBROOK, Ill.–(BUSINESS WIRE)–Sept. 8, 2005–CGI Holding Corporation d/b/a Think Partnership Inc. (“THK” or the “Company”) (AMEX: THK – News) announced that its PrimaryAds Inc. subsidiary has obtained a Court Order issued by the Court of…
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Agencies
20-20 Technologies Buys Furniture Catalog Software Firm DataOne
Computer-aided design software firm 20-20 Technologies Inc. will acquire DataOne Inc. DataOne develops and markets layout, specification and catalog creation software for contract furniture dealers and manufacturers of office furniture and case goods.
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Agencies
Court TV Boosts Parco P.I. Series Via Guerilla, Ad Campaign
Court TV is giving its new series, Parco P.I. a new look under a non-traditional advertising campaign targeting streets, bars and clubs. Parco P.I is a new reality/docu-drama that follows the Parco family of New York City as they crack cases …
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Agencies
Ricola Rewards Good Samaritans
Ricola USA next week begins a sweeps for its iconic cough drops. The Find the Mystery Cougher sweepstakes asks consumers to watch for an anonymous cougher and offer a Ricola cough drop. Those who do can win $1 million, $100,000 or $1,000 in cash. Morris …
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Agencies
Timex Seeks Faces for Print Ads
The Timex Corp. this week broke a national contest to find eight consumers to appear in print ads next year. The New Faces of Timex campaign supports the fall launch of seven Indiglo watch models (with different light-up colors) in Timex’s fashion, …
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