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Comcast Corp. Has found what it believes is a good substitute for direct mail in some markets: Door hangers. That’s right. The telecom giant launched

THE VERDICT ISN’T IN ON whether the wheels of legislation grind finely, but they sure do grind slowly: All the data-related bills covered earlier this

Statlistics now manages Virgo Publishing’s master file. It contains
619,030 controlled circulation subscribers. Virgo has publications in a
wide range markets including technology, telecommunications, health,
textiles and clothing.

F+W Publications Inc. has retained ClientLogic Specialists Marketing
Services to oversee 15 magazine lists and five book club files. Data
cards have been released already for Country’s Best Log Homes (42,743
subscribers) and Log Homes Illustrated (40,486 subscribers).

Online retail sales for the fourth quarter will hit $26.2 billion, a 21.9% increase over last year, according to a report issued yesterday by online research aggregator EMarketer.

Lombardi Publishing Corp. chose Macromark Inc. to manage 17 lists, most
of which name newsletter subscribers and product buyers in the financial
services sector. Two master files are available, Lombardi Publishing
Seminar (231,640 buyers) and Lombardi Health Press (29,773 subscribers).

H.J. Heinz Co. is launching Silly Squirts kid-friendly ketchup with a dedicated Web site and online sweepstakes. The bottle has a flip top with three different drawing nozzles; it sells for $2. Heinz supports the rollout with a micro-site on family site …

Hallmark Channel is offering consumers the sweet treat to win a chance for a walk-on role in an upcoming Hallmark Channel original movie as part of its annual Halloween Swipestakes. The swipestakes supports the Hallmark Channel’s World Premiere …

It’s a familiar syndrome in the e-mail newsletter business. The first issue pulls a great open rate. Then the second issue goes out and the opens are in the lower double digits. Does this mean you have a turkey on your hands?

When you get to the point where you are offering multiple newsletters to your subscribers, consider creating an e-mail preference center, or a “Manage Your Subscriptions’ page