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Agencies
4Kids TV Partners With Chuck E. Cheese For Promo
4Kids TV has teamed up with Chuck E. Cheese Restaurants across the country to drive tune-in and awareness around the new season of 4Kids on Fox with a watch and win sweepstakes. Under the partnership, employees in 500 Chuck E. Cheese restaurants will …
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Agencies
Strawberry Shortcake Brand Sweetens Malls Via Tour, Sweeps
The Strawberry Shortcake brand is out with a new promotion touting its Berry Princess line with a 10-city meet-and-greet character mall tour and sweepstakes that will treat one grand-prize winner and a guest as “princesses” for the day. Next month, …
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Agencies
InfoUSA Investor Requests to See “Books and Records”
Dolphin Limited Partnership, a Stamford, CT-based investment firm, has requested “books and records” pertaining to infoUSA’s activities, as well as those of its officers and directors. Dolphin holds 1.2 million shares, or around 2.2%, of the Omaha, NE-based data firm’s stock.
InfoUSA CEO Vinod Gupta was unavailable for comment at deadline.
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Agencies
CompUSA’s new loyalty program engages SO/HO customers
Dallas retailer CompUSA has launched CompUSA Network for Business, a loyalty program for the SO/HO market. It awards points at a rate of 13 for every dollar spent.
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Listline e-Newsletter 09/20/05
CNET Networks Inc. has named Worldata to manage the TechRepublic lists,
effective Oct. 1. The TechRepublic master file contains more than 1.2
million postal names. -
Kraft Curbs Kids Marketing Online, Commits $2MM to California
Kraft Foods last week announced plans to trim online marketing to kids nationally, and committed $2 million to health initiatives in California. Kraft will pull products that don’t meet its “sensible solution” nutrition standards from its Web sites for …
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Agencies
Photo of Survivor Placement May Win Five Pontiacs
Pontiac has once again partnered with a major TV show, this time, CBS’ hit show Survivor to showcase its new Pontiac Torrent SUV. Pontiac is the sole auto sponsor of the series. During the launch last Thursday night of Survivor Guatemala— Maya Empire, …
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CompUSA Woos Small-Business Owners
Tech retailer CompUSA this week launches a loyalty program for small-business owners with a national sweepstakes. The program, called CompUSA Network for Business, targets small-business and home offices— $70 billion a year segment. CompUSA is testing a …
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Agencies
Yahoo, mtvU Team for New Reality Series, Contest
Yahoo and mtvU, MTV’s 24-hour college network, are partnering for a new, mini-reality series on long distance dating, in which viewers can vote on their favorite couple and send them on a two-week trip to Europe. The show, IMU: I Miss You …
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Agencies
Starz Entertainment Boosts Incredibles via Sweeps
Starz Entertainment is rolling out a new sweepstakes tied to the TV premiere of the Walt Disney Pictures smash The Incredibles, offering a grand-prize trip to Walt Disney World Resort in Florida. Consumers who watch The Incredibles on Starz, …
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