Search Results for: data

Abbreviation for Search Engine Optimization. SEO refers to the changes made to a webpage to improve upon its ranking or positioning in the search engine results pages (SERPs) of one or more search engines for a particular keyword(s).

explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003

Statistical modeling programs used in conjunction with cooperative databases are getting more sophisticated and better at identifying specific types of customer prospects. And the list models created with this data can be used to factor in customer acquisition costs.

For directly ordered products or services, telemarketing received the highest return-on-investment index at 18.2, according to the Direct Marketing Association’s 2005 Response Rate report, released Tuesday in Atlanta.

The consumer is in charge. That’s the lesson taught yesterday by Paul Knouse, senior manager, marketing operations for RJ Reynolds Tobacco Co. And if you don’t understand your customer, from demographics to attitudes to behavior to the latest data …

The former president of e-mail concern Yesmail is launching a Web analytics consultancy, and he plans on building a network of stay-at-home marketing moms to do it.

Consumer scoring data from Echelon Targeting’s Discretionary Spending Index (DSI) has become available with InfoBase line database products offered by Acxiom Corp.

Jems Communications has named DM2 to manage the subscription lists of
FireRescue Magazine (31,749 subscribers), Wildland Firefighter (6,155
subscribers) and its flagship publication JEMS–the Journal of Emergency
Medical Services (28,448 subscribers). MKTG Services was the prior list
manager.

Westin Hotels & Resorts is bringing fans of The Apprentice: Martha Stewart online via a new marketing campaign that further leverages its product-placement deal on the show. Westin was the latest brand featured under a brand integration deal with NBC’s …

Macromark Inc. has assumed management of a list that identifies direct
mail buyers of lottery and sweepstakes information in the United
Kingdom. (The file name is British Sweepstakes, Games and Money-Making
Opportunities U.K.)