Search Results for: data

If your customer and prospect data aren’t accurate, trustworthy, and actionable, your direct marketing campaign is doomed, no matter how sterling every other aspect of it is. Happily, Highlands Ranch, CO-based database marketing company Dovetail has come up with a checklist

Once again, research shows that what consumers want and what they say they want are two different things. According to research conducted by Maritz Loyalty Marketing, consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points built up on their bank-issued credit cards last year. But when signing up for credit-card loyalty programs

Primis Marketing Group has acquired MarketModels, an analytics, modeling and data integration firm. Terms of the deal were not disclosed.

PTC, a firm that offers product lifecycle management tools, has launched an e-mail newsletter program for its value-added resellers (VARs), enabling them to deliver material from a central content database.

TWENTY YEARS AGO, IT WAS a radical idea that scared people: You’ll mail my list net-net so my rental income will go down. You’ll use my data and I won’t

THINKING OF SENDING E-MAIL text messages to cell phones? Better think again. An Arizona appellate court ruled that a ban on automatic dialers spelled

STATEMENT-STUFFER USERS should check which flag their prospects salute: If it has a maple leaf on it, those inserts could mean trouble. In Canada, even

KEEPING 30 MILLION CUSTOMERS happy is a tall order. But Borders Group Inc. has taken on that challenge with information to back it up. Borders has been

NEW LISTS Garden Ideas and Outdoor Living Meredith Corp. has released the 14,000-name subscriber list for Garden Ideas and Outdoor Living magazine. This

MOST RETAIL loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs