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Banana Republic is running a two-part sweepstakes tied to Columbia Pictures’ Memoirs of a Geisha. The grand prize is two trips— to Los Angeles for the movie’s Dec. 3 premiere, a $250 Banana Republic wardrobe and $250 in spending money. The second prize …

Call it visionary or call it too little, too late. But the top direct marketing trade group is now requiring that members observe e-mail authentication.

Buena Vista Television and Campbell Soup have rolled out a new contest, offering one family a grand-prize trip to the Big Apple to celebrate Thanksgiving with The Tony Danza Show. Viewers can submit their favorite holiday memories with a family photo by …

Impulse Media has assumed management of the Westhaven Labs list of men’s
potency product buyers. The count for this year is 21,085 and 30,096 for
2004.

Wish-Bone is taking its recent role on The Apprentice: Martha Stewart from the small screen to store shelves, rolling out two new salad dressing flavors, including the winning team’s creation, to further extend its product portfolio. During last …

American Baby magazine, a Meredith publication, has entered into its first marketing partnership with Mazda, as part of the automaker’s recently announced commitment to reach out to the young family market through tactics other than traditional …

ValueAct Capital increased to $25 per share, up from $23 per share, its offer to acquire roughly 77 million shares of Acxiom Corp. The offer announced on Monday is worth roughly $2 billion.

James R. Gregory has spent 30 years helping companies maximize the value of their brand by developing tools to measure brand power. In “Driving Brand Equity and Accountability,” a new booklet written for the Association of National Advertisers, Gregory explains how to link brand equity to a company’s stock performance and other key indicators. He also explains “the CMO’s dilemma” regarding bringing financial accountability to brands.

Canon Communications LLC has assembled subscribers from more than 15
trade publications to launch the Canon Business Master File. It contains
290,204 subscribers in the medical manufacturing, general design,
microelectronics, pharmaceutical packaging and plastics industries.

Direct marketing in the United States will generate $1.85 trillion in 2005, 7%of the country’s $26 trillion total sales, according to a new study released by the Direct Marketing Association.