Search Results for: data

Nearly 70,000 members and inquirers are named on the Heritage Outdoor
Sports club list. Eighty-three percent of these outdoors enthusiasts are
men between 34 and 60.

Mail Marketing Inc. has assumed management of the GaelSong catalog
customer list. It names 52,333 buyers of Celtic-theme products,
including jewelry, collectibles, apparel and books.

PROCTER & GAMBLE: has signed Pampers Baby Dry as a sponsor of Sesame Street and Plaza Sesamo for a year, through September and December 2006 for each show, respectively. As an underwriter, Pampers gets on-air visibility; it’ll extend its sponsorship on …

Superior Mortgage Corp., a lender with 40 branch offices in 10 states and multiple Web sites, has agreed to settle Federal Trade Commission charges that it violated federal law by failing to provide reasonable security for sensitive customer data and falsely claiming that it encrypted data submitted online.

In spite of having smaller budgets and infrastructures than their bigger cousins, marketers in small to mid-sized businesses face nearly identical customer data management challenges. They must effectively identify their best customers and prospects, and deliver compelling marketing messages. Additionally, they are increasingly responsible for demonstrating measurable return on investment (ROI) for the finite dollars they have to spend.

VentureDirect Worldwide now manages the customer list for Nu Nubian, a
catalog targeting African-American women. Some 330,000 buyers from 2005
are available.

Cash is no longer the ultimate motivator. That’s according to preliminary data from the Forum for People Performance Management and Measurement at Northwestern University, which found that non-cash awards would be more effective in all cases expect …

Sprint Nextel Corp. has put a positive spin on its Sept. 1 merger with Nextel in a premium-driven campaign targeting current business-to-business customers. Sprint orchestrated a series of mailings to reassure its business customers that the merger …

Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of …

Klein-Becker IP Holdings this week breaks a $300,000 sweepstakes for anti-wrinkle cream StriVectin-SD that escalates the brand’s ongoing $3 million-to-$5 million online direct-marketing campaign. The upscale cream is sold in department stores and …