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Mcdonald’s Corp. today kicks off its newest version of its Monopoly game promising consumers a chance to win bigger and better prizes on- and offline touting more than $200 million in prizes with Best Buy and Hasbro as returning sponsors. The latest …

Court TV is giving consumers a sneak peak into their future via a psychic reading stunt this week to help drive tune-in for the third season of Psychic Detectives. Consumers can get a free psychic reading from 50 psychics as part of the …

Cardinal Capital Management, a Greenwich, CT-based investor group, has requested documents from infoUSA regarding CEO Vinod Gupta’s proposed purchase of the Omaha, NE-based data firm.

Cardinal Capital Management, a Greenwich, CT-based investor group, has requested documents from infoUSA regarding CEO Vinod Gupta’s proposed purchase of the Omaha, NE-based data firm.

The Walt Disney Co. has rolled out a $150 million marketing campaign this week around the release of its Cinderella Special Edition DVD. The campaign kicked off Sunday with the Cinderella Ball—sponsored by Procter & Gamble’s Swiffer Wet Jet …

Lake Group Media Inc. has been appointed manager of the Dorchester Media
Women’s Romance Master File. This file consists of subscribers from
eight romance magazines.

Several brands are finding they can get a solid ROI from online media buys by picking and choosing a small number of partners. Samsung CEO Peter Weedfald, however, favors a “the more the merrier” philosophy.

New car shoppers using the Internet to research their purchases value product-related information over price data. That

On Sept. 8, PROMO Editor Kathleen M. Joyce sat down with executives of Arnold Worldwide, along with three of the agency’s key clients, to discuss how

As mundane as it may seem, genius most often begin by asking questions lots of them. To paraphrase Thomas Edison, marketing genius is 99% inquisition