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Steve Cone has never been shy about voicing his opinion. That trait came in handy when we sat down with him to discuss his views on CRM. For starters,

THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that’s what the leading e-mail service providers (ESPs) would have us believe. With

PTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-mail newsletter program for its value-added resellers, enabling them to

Visa USA today breaks its holiday sweepstakes with its biggest-ever prize pool for a fourth-quarter promo. The Visa $1.5 Million Holiday Giveaway dangles a grand-prize of $250,000 and, for the first time, 50,000 prizes of $25 each. Cardholders are …

Sony Pictures Consumer Products is backing the upcoming release of Zathura: A Space Adventure with a team of licensees and an online sweepstakes with Discovery Channel Stores for a chance to win a grand-prize trip to space camp. Licensees are already in …

4Kids Entertainment has joined forces with PEZ Candy, Inc. for a multi-month promotion featuring the Teenage Mutant Ninja Turtles, in which consumers can enter a sweepstakes to win tickets to a U.S. Hot Road Monster Jam event. Consumers enter …

CMI PrintGraphix Inc., based in Staten Island, NY, has acquired Carleton Communications, a direct mail marketing and data services firm located in Mechanicsburg, PA. Terms were not disclosed.

The online marketer eBags Inc. has introduced a list with more than
572,000 last-12-month and 955,000 last-24-month buyers. Products sold
include luggage, bags and accessories.

Direct Marketers Gateway Inc., a nonprofit group formerly known as Direct Marketing Day Foundation Inc. has merged with the Direct Marketing Educational Foundation. The deal includes the Lee Epstein Fund, an educational fund with $1.8 million on its books.

Apprise Enthusiast Media LLC has appointed Statlistics as manager of the
Action Pursuit Games, Inside Kung-Fu and Grappling Magazine lists.
Action Pursuit covers paintball and has 13,470 subscribers.