Search Results for: data
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Junked Food: Part 2
Marketing regulation is focused on consumption whether food marketers continue with self-regulation or legislators impose new restrictions. But that’s
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The Cost of Understanding
While campaign metrics have been the marketers’ mantra in the last few years, and ROI proofs are increasingly important components during and after work
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Agencies
Phishing Hits Banks
THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce
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Agencies
Keeping Current
THEY SAY IT TAKES A VILLAGE TO RAISE A CHILD. The same could be said about creating a successful direct mail piece. The creative team. The marketing manager.
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Agencies
Data Do’s and Don’ts
If you don’t know where you are going, any road will take you there. Lewis Carroll Although this advice was originally intended for Alice in Wonderland,
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Agencies
Rock Solid
WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home’s design on a blueprint, consulting along the way with the
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Agencies
Clarification
ALC Data Management oversees a group of combined and enhanced Reliable/OfficeMax files (Listline, Sept. 15). Fasano and Associates manages a separate
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Agencies
Get Some Perspective
AT A RECENT DATABASE marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her approach