Search Results for: data

Dick’s Sporting Goods is taking its upcoming task on The Apprentice to a store near you. The retailer will leverage its brand integration deal on tonight’s episode with a three-day, in-store event modeled after the Apprentice task. During the show, …

Music network fuse and Cox Communications are teaming up to roll out a new promotion designed to cast a spotlight on the next music video star for the network’s On Demand program. To support the search for the next music video star for fuse On Demand, …

Andrew Rutberg tapped as executive VP-chief data officer, for Wunderman, New York City, a new position. He will be based out of the agency’s Atlanta office. Mickey Goldberg named in-house legal counsel for D.L. Ryan Companies, the holding company for …

New York – October 26, 2005 — Datran Media, the leading performance marketing company, announced today that its campaign for the non-profit initiative America On the Move (AOM) has helped drive strong results. In addition to helping make the…

Most of us know that not all online advertising is created equal. This includes desktop publishing, in which there’s a fine line between doing it ethically and doing it unethically. On one side, you have your respectable adware companies, who adhere to…

Acxiom’s management is digging its heels in as a potential hostile takeover firm upped the ante last Friday

USI Inc. has released a list of 219,350 catalog customers, including
33,229 from the last 12 months. Products sold include laminators, ID
cameras and film.

Marketers and retailers could easily cut their rebate costs 20% or more, rather than abandoning rebates altogether— Best Buy vowed last year to do. But few marketers pay enough attention to their programs to find and fix the glitches. That’s where Hal …

Gift card sales are expected to spike during the 2005 holiday season, according to a recent survey from First Data Prepaid Services’ ValueLink. Fifty-four percent of survey respondents who purchased gift cards this past year indicated that they have …

Panasonic Consumer Electronics Co. is using an online sweeps to extend a mystery that began in a TV spot last spring. The spot, for Panasonic’s HD Plasma TV, shows a handful of different scenes while asking, “What is the color of innocence?” (And …