Search Results for: data

  • Junked Food: Part 2

    Marketing regulation is focused on consumption whether food marketers continue with self-regulation or legislators impose new restrictions. But that’s

  • The Cost of Understanding

    While campaign metrics have been the marketers’ mantra in the last few years, and ROI proofs are increasingly important components during and after work

  • Phishing Hits Banks

    THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce

  • Keeping Current

    THEY SAY IT TAKES A VILLAGE TO RAISE A CHILD. The same could be said about creating a successful direct mail piece. The creative team. The marketing manager.

  • Data Do’s and Don’ts

    If you don’t know where you are going, any road will take you there. Lewis Carroll Although this advice was originally intended for Alice in Wonderland,

  • LISTLINE

    NEW LISTS Plein Air Magazine Streamline Publishing Inc. has issued a list of 13,856 subscribers to Plein Air, a magazine for fine art collectors and artists.

  • Rock Solid

    WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home’s design on a blueprint, consulting along the way with the

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  • TIMELINE

    Sept. 13, 2005 LANDMARK COMMUNICATIONS increased its stake in online grocery coupon marketer CoolSavings. The transaction was valued at $16.7 million.

  • Clarification

    ALC Data Management oversees a group of combined and enhanced Reliable/OfficeMax files (Listline, Sept. 15). Fasano and Associates manages a separate

  • Get Some Perspective

    AT A RECENT DATABASE marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her approach