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Kimberly-Clark boosted Cottonelle toilet tissue’s market share 1.6 percentage points with a family-friendly song contest.

Insurance is a serious matter, but eHealthInsurance is putting a new spin on the subject using humor, an animated series and an online promotion to drive consumer awareness. In it’s newest campaign, Am I Covered?, eHealthInsurance showcases a series of …

A couple weeks ago, Google and Sun Microsystems announced an alliance to help promote each other’s products. One of the most vital components of this collaboration was said to be the open source office application, OpenOffice productivity suite…

Coregistration, once a little-known online marketing tool, continues to garner widespread usage among online marketers. Coregistration is a simple and cost-effective method to generate prospects for opt-in mailing lists, loyalty programs, subscriptions, memberships, and other online and offline…

In Part One, we highlighted the importance of leadership in any economic environment but especially in an ultra-competitive one such as ours, and we mentioned how strong leadership doesn’t guarantee success but it will be…

The sky’s the limit with Thrifty Car Rental’s latest sweepstakes, which is awarding daily prizes of 75,000 Delta SkyMiles. Consumers 21 and older can enter the sweepstakes online at Thrifty.com. Each day, Thrifty will select a random winner, who will …

Direct Media Inc. now manages General Nutrition Co.’s database. Lists
are available for gold card members and buyers, each with more than 1
million names.

During last month’s PROMO Expo in Chicago, I was lucky enough to moderate a town meeting-style session on ROI metrics. Scheduled for early morning on

Jeff Schmale won a Cadillac in five seconds. It took Kristina Robbins-Higgins three weeks and 3,000 miles to win an Audi A3. Both won a moment in the

NEW LISTS Go Shopping Mall Online Buyers This list names 328,672 customers who registered at goshoppingmall.com. They made online purchases ranging from