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H.J. Heinz Co. is launching Silly Squirts kid-friendly ketchup with a dedicated Web site and online sweepstakes. The bottle has a flip top with three different drawing nozzles; it sells for $2. Heinz supports the rollout with a micro-site on family site …

Hallmark Channel is offering consumers the sweet treat to win a chance for a walk-on role in an upcoming Hallmark Channel original movie as part of its annual Halloween Swipestakes. The swipestakes supports the Hallmark Channel’s World Premiere …

It’s a familiar syndrome in the e-mail newsletter business. The first issue pulls a great open rate. Then the second issue goes out and the opens are in the lower double digits. Does this mean you have a turkey on your hands?

When you get to the point where you are offering multiple newsletters to your subscribers, consider creating an e-mail preference center, or a “Manage Your Subscriptions’ page

Donald P. Hinman has joined Allant, a business intelligence services and data management firm based in Naperville, IL

American Express and JetBlue are giving new meaning to the task of earning rewards, launching a rewards competition in which two families will compete to earn points for a return flight home. American Express and JetBlue are searching for two families …

Lake Group Media Inc. has been named list manager by iWon Inc., an
online loyalty marketing firm. Nearly 3 million names are available.

To boost the launch of Midway’s new arcade-style racing game L.A. Rush, MTV and MTV2 are rolling out two separate sweepstakes in which three consumers can win a pimped out 2006 Subaru Impreza WRX STI. The promotion coincides with yesterday’s launch of …

Acquisition mailing made up 70% of the $52.5 billion marketers spent on direct mail during 2004, according to a new study. This is not because CRM has diminished in importance: Rather, marketers are becoming savvier in their ability to target messages to current customers, according to a new study. The overall trend in mail use is growth, however, and there is no sign of this abating.

Humana deserves a lot of credit for setting up a call center to serve elderly customers. All well and good. But I have one question. Has Humana thought of hiring seniors themselves to work in the call center?