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More than 2.5 million who registered online at iThinkBig.com are listed.
These people requested information from various universities. The
average age of those on the file is 46, typical household income $47,000
a year.

Sunkist Growers has recruited Cookie Monster and Elmo to sell citrus fruit to kids.

The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year.

To generate buzz around the release of its new DVD, Las Vegas: An Unconventional History, PBS has launched its first-ever DVD promotion and sweepstakes that will send two winners and two guests on a trip to Las Vegas. PBS is giving viewers a …

Alliance Data Systems is merging its loyalty-marketing consultancy Frequency Marketing, Inc. with its database-marketing firm Epsilon.

A group of six organizations appointed MGI Lists to manage the American
Alliance for Health, Physical Education and Dance’s combined membership
file. The 19,553 named here are members of the National Associations for
Girls and Women in Sports; Sport and Physical Education; and Active
Lifestyles and Fitness. The National Dance Association and the American
Associations for Health Education and Leisure and Recreation also
contributed names.

Starz Entertainment Group is bringing mystery to life under a new campaign that lets viewers in on clue-solving action to find real-life treasure. Starz has teamed up with Michael Stadther, author of the classic fairy tale “A Treasure’s Trove,” …

MasterCard International is giving away a house in its fourth-quarter sweepstakes, with an assist from Sears, Roebuck & Co. The Home for the Holidays sweeps gives cardholders an automatic entry each time they use their MasterCard— a bonus sweeps entry …

Procter & Gamble’s Tide To Go has launched a sweeps tied to its appearance last week on The Apprentice: Martha Stewart (Nov. 2 Xtra). The sweeps will send one grand-prize winner and companion to the finale of The Apprentice: Martha Stewart. One thousand …

Colgate-Palmolive broke new ground last month with a Swiss instant-win game that awarded its prizes— miles— cell phone. The sweeps, dubbed “SMS & Win Miles,” put prize codes on-pack across three Colgate products: Ajax, Softlan and Palmolive dish soaps. …