Search Results for: data

TWENTY YEARS AGO, IT WAS a radical idea that scared people: You’ll mail my list net-net so my rental income will go down. You’ll use my data and I won’t

THINKING OF SENDING E-MAIL text messages to cell phones? Better think again. An Arizona appellate court ruled that a ban on automatic dialers spelled

STATEMENT-STUFFER USERS should check which flag their prospects salute: If it has a maple leaf on it, those inserts could mean trouble. In Canada, even

KEEPING 30 MILLION CUSTOMERS happy is a tall order. But Borders Group Inc. has taken on that challenge with information to back it up. Borders has been

NEW LISTS Garden Ideas and Outdoor Living Meredith Corp. has released the 14,000-name subscriber list for Garden Ideas and Outdoor Living magazine. This

MOST RETAIL loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs

Comcast Corp. Has found what it believes is a good substitute for direct mail in some markets: Door hangers. That’s right. The telecom giant launched

THE VERDICT ISN’T IN ON whether the wheels of legislation grind finely, but they sure do grind slowly: All the data-related bills covered earlier this

Statlistics now manages Virgo Publishing’s master file. It contains
619,030 controlled circulation subscribers. Virgo has publications in a
wide range markets including technology, telecommunications, health,
textiles and clothing.

F+W Publications Inc. has retained ClientLogic Specialists Marketing
Services to oversee 15 magazine lists and five book club files. Data
cards have been released already for Country’s Best Log Homes (42,743
subscribers) and Log Homes Illustrated (40,486 subscribers).