Search Results for: data

The consumer is in charge. That’s the lesson taught yesterday by Paul Knouse, senior manager, marketing operations for RJ Reynolds Tobacco Co. And if you don’t understand your customer, from demographics to attitudes to behavior to the latest data …

The former president of e-mail concern Yesmail is launching a Web analytics consultancy, and he plans on building a network of stay-at-home marketing moms to do it.

Consumer scoring data from Echelon Targeting’s Discretionary Spending Index (DSI) has become available with InfoBase line database products offered by Acxiom Corp.

Jems Communications has named DM2 to manage the subscription lists of
FireRescue Magazine (31,749 subscribers), Wildland Firefighter (6,155
subscribers) and its flagship publication JEMS–the Journal of Emergency
Medical Services (28,448 subscribers). MKTG Services was the prior list
manager.

Westin Hotels & Resorts is bringing fans of The Apprentice: Martha Stewart online via a new marketing campaign that further leverages its product-placement deal on the show. Westin was the latest brand featured under a brand integration deal with NBC’s …

Macromark Inc. has assumed management of a list that identifies direct
mail buyers of lottery and sweepstakes information in the United
Kingdom. (The file name is British Sweepstakes, Games and Money-Making
Opportunities U.K.)

If your customer and prospect data aren’t accurate, trustworthy, and actionable, your direct marketing campaign is doomed, no matter how sterling every other aspect of it is. Happily, Highlands Ranch, CO-based database marketing company Dovetail has come up with a checklist

Once again, research shows that what consumers want and what they say they want are two different things. According to research conducted by Maritz Loyalty Marketing, consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points built up on their bank-issued credit cards last year. But when signing up for credit-card loyalty programs

Primis Marketing Group has acquired MarketModels, an analytics, modeling and data integration firm. Terms of the deal were not disclosed.

PTC, a firm that offers product lifecycle management tools, has launched an e-mail newsletter program for its value-added resellers (VARs), enabling them to deliver material from a central content database.