Search Results for: data

Wish-Bone is taking its recent role on The Apprentice: Martha Stewart from the small screen to store shelves, rolling out two new salad dressing flavors, including the winning team’s creation, to further extend its product portfolio. During last …

American Baby magazine, a Meredith publication, has entered into its first marketing partnership with Mazda, as part of the automaker’s recently announced commitment to reach out to the young family market through tactics other than traditional …

ValueAct Capital increased to $25 per share, up from $23 per share, its offer to acquire roughly 77 million shares of Acxiom Corp. The offer announced on Monday is worth roughly $2 billion.

James R. Gregory has spent 30 years helping companies maximize the value of their brand by developing tools to measure brand power. In “Driving Brand Equity and Accountability,” a new booklet written for the Association of National Advertisers, Gregory explains how to link brand equity to a company’s stock performance and other key indicators. He also explains “the CMO’s dilemma” regarding bringing financial accountability to brands.

Canon Communications LLC has assembled subscribers from more than 15
trade publications to launch the Canon Business Master File. It contains
290,204 subscribers in the medical manufacturing, general design,
microelectronics, pharmaceutical packaging and plastics industries.

Direct marketing in the United States will generate $1.85 trillion in 2005, 7%of the country’s $26 trillion total sales, according to a new study released by the Direct Marketing Association.

Abbreviation for Search Engine Optimization. SEO refers to the changes made to a webpage to improve upon its ranking or positioning in the search engine results pages (SERPs) of one or more search engines for a particular keyword(s).

explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003

Statistical modeling programs used in conjunction with cooperative databases are getting more sophisticated and better at identifying specific types of customer prospects. And the list models created with this data can be used to factor in customer acquisition costs.

For directly ordered products or services, telemarketing received the highest return-on-investment index at 18.2, according to the Direct Marketing Association’s 2005 Response Rate report, released Tuesday in Atlanta.