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Most of us know that not all online advertising is created equal. This includes desktop publishing, in which there’s a fine line between doing it ethically and doing it unethically. On one side, you have your respectable adware companies, who adhere to…

Acxiom’s management is digging its heels in as a potential hostile takeover firm upped the ante last Friday

USI Inc. has released a list of 219,350 catalog customers, including
33,229 from the last 12 months. Products sold include laminators, ID
cameras and film.

Marketers and retailers could easily cut their rebate costs 20% or more, rather than abandoning rebates altogether— Best Buy vowed last year to do. But few marketers pay enough attention to their programs to find and fix the glitches. That’s where Hal …

Gift card sales are expected to spike during the 2005 holiday season, according to a recent survey from First Data Prepaid Services’ ValueLink. Fifty-four percent of survey respondents who purchased gift cards this past year indicated that they have …

Panasonic Consumer Electronics Co. is using an online sweeps to extend a mystery that began in a TV spot last spring. The spot, for Panasonic’s HD Plasma TV, shows a handful of different scenes while asking, “What is the color of innocence?” (And …

Banana Republic is running a two-part sweepstakes tied to Columbia Pictures’ Memoirs of a Geisha. The grand prize is two trips— to Los Angeles for the movie’s Dec. 3 premiere, a $250 Banana Republic wardrobe and $250 in spending money. The second prize …

Call it visionary or call it too little, too late. But the top direct marketing trade group is now requiring that members observe e-mail authentication.

Buena Vista Television and Campbell Soup have rolled out a new contest, offering one family a grand-prize trip to the Big Apple to celebrate Thanksgiving with The Tony Danza Show. Viewers can submit their favorite holiday memories with a family photo by …

Impulse Media has assumed management of the Westhaven Labs list of men’s
potency product buyers. The count for this year is 21,085 and 30,096 for
2004.