Search Results for: data

Direct Media Inc. now manages General Nutrition Co.’s database. Lists
are available for gold card members and buyers, each with more than 1
million names.

During last month’s PROMO Expo in Chicago, I was lucky enough to moderate a town meeting-style session on ROI metrics. Scheduled for early morning on

Jeff Schmale won a Cadillac in five seconds. It took Kristina Robbins-Higgins three weeks and 3,000 miles to win an Audi A3. Both won a moment in the

NEW LISTS Go Shopping Mall Online Buyers This list names 328,672 customers who registered at goshoppingmall.com. They made online purchases ranging from

Steve Cone has never been shy about voicing his opinion. That trait came in handy when we sat down with him to discuss his views on CRM. For starters,

THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that’s what the leading e-mail service providers (ESPs) would have us believe. With

PTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-mail newsletter program for its value-added resellers, enabling them to

Visa USA today breaks its holiday sweepstakes with its biggest-ever prize pool for a fourth-quarter promo. The Visa $1.5 Million Holiday Giveaway dangles a grand-prize of $250,000 and, for the first time, 50,000 prizes of $25 each. Cardholders are …

Sony Pictures Consumer Products is backing the upcoming release of Zathura: A Space Adventure with a team of licensees and an online sweepstakes with Discovery Channel Stores for a chance to win a grand-prize trip to space camp. Licensees are already in …

4Kids Entertainment has joined forces with PEZ Candy, Inc. for a multi-month promotion featuring the Teenage Mutant Ninja Turtles, in which consumers can enter a sweepstakes to win tickets to a U.S. Hot Road Monster Jam event. Consumers enter …