* Futures Magazine
* Quality Digest E-mail
* Enthusiastic Travelers Database
* Camping in the USA
* Taste of the South
* Skiing Enthusiast
* Physicians and Dentists in Affluent Communities
* Lon Mandel Buys List Business From ClientLogic
LISTS UNDER NEW MANAGEMENT
Futures Magazine
Highline Media LLC has named Statlistics to manage the Futures Magazine list of 34,155 subscribers. Some 21,009 records are available for telemarketing and 22,136 e-mail addresses are offered. This publication reaches active traders and investors. The file was previously managed in-house at Adams Business Media, which recently sold the magazine to Highline Media.
Selections: Job function, trading style/method, state/SCF/ZIP
Sample usage: Aspen Publishers, Barclays Global Investor, California Publishing, Chicago Mercantile, Crain Communications, Etrade, Man Financial, TD Waterhouse, Vector Vest Inc.
Price: $165/M
Contact: Statlistics, Isabel Arvoy at 203-778-8700, ext. 117 or i.arvoy@statlistics.com
NEW LISTS
Quality Digest E-mail
QCI International has introduced a list of 58,000 e-mail subscribers from Quality Digest magazine. The file consists of managers in the manufacturing, information technology or government sectors who are involved with purchasing. A postal with 147,000 names is also available.
Selections: Job title, industry, number of employees, state/SCF/ZIP
Price: $300/M (e-mail file); $110/M (postal file)
Contact: XactMail, Jim Scova at 212-655-5186 or jscova@ven.com (e-mail file); VentureDirect Worldwide Inc., Tim Murphy at 212-655-5217 or tmurphy@ven.com (postal file)
Enthusiastic Travelers Database
Some 635,000 individuals who have shown a specific interest in travel are named on the Enthusiastic Travelers Database. This file consists of consumers who among other things have subscribed to travel publications, responded to timeshare offers or joined travel clubs within the last 12 months. The sources are direct mail and the Internet.
Selections: Hotline, gender, telephone number, state/SCF/ZIP
Price: $90/M
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or dorothyc@rubinresponse.com
Camping in the USA
Consumers who spent $20 to $60 for rechargeable lanterns or flashlights are identified on the Camping in the USA list. Some 87,000 names from this year are offered. These men (70%) and women (30%) returned product warranty cards.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Country Marketing Ltd., Alex Dorantes at 315-895-7737 or al@countrymarketing.com
Taste of the South
Hoffman Media recently released a list of 7,933 subscribers to Taste of the South magazine. This quarterly cooking magazine features recipes for Southern style foods. No telemarketing is allowed.
Selections: Recency, state/SCF/ZIP
Price: $115/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or KathyF@dunndirect.com
Skiing Enthusiast
Travel prospects who responded to detailed travel preference surveys are named on the Skiing Enthusiast list. A total of 141,545 e-mail addresses and 83,992 postal records are available. These individuals said they plan to travel in the next 12 months. This data was self-reported online without any incentives. No zip code selection is available
Selections: Hotline, behavior, income/affluence, state/SCF
Price: $100/M
Contact: Thomas Townsend & Kent, Kay Sheridan at 312-650-7776 or kay@thomastownsendandkent.com
Physicians and Dentists in Affluent Communities
The Physicians and Dentists in Affluent Communities list has been assembled with public records. This file identifies 40,800 physicians and more than 11,900 office managers in doctor’s offices. That’s in addition to 14,700 dentists and more than 7,250 dental office managers. The average income of these individuals exceeds $100,000. This file is available for telemarketing.
Selections: Specialty, number of practitioners, all names, office only, state/SCF/ZIP
Price: $100/M (postal file); $150/M (telemarketing file)
Contact: Firstmark Inc., Michael H. Pomerantz at 603-726-4800 or mike@firstmark.com
IN THE NEWS
Lon Mandel Buys List Business From ClientLogic
By Jim Emerson
ClientLogic has sold its list management and brokerage, compilation and insert media business to Lon Mandel, who’s been CEO of the unit for 20 years. ClientLogic and the new firm, Specialists Marketing Services Inc., plan to maintain a close working relationship, which includes cross promoting each other’s services to existing and prospective clients. Specialists Marketing Services will make corporate acquisitions and open new divisions within the next 18 months, while expanding its data service offerings in the e-mail and business-to-business sectors, Mandel said. Although some new products and services are expected to be developed in house, Specialists Marketing plans to buy other firms as a means to offer clients more non-traditional DM services. The deal closed Nov. 30. The terms and financial arrangments were not revealed.
