Search Results for: data

Marketers have many needs these days. But one tops them all, according to a new survey from the CMO Council.
When asked their most urgent developmental priority, over half said it was to improve their marketing analytics capability.

Serious illness usually goes hand in hand with the inability to sleep. But who can you talk to at 2 a.m. when your mind won’t rest?
At Cancer Treatment Centers of America (CTCA,) patients can talk to a live oncology information specialist 24/8, 365 days a year by “clicking to chat” online.

New cars are an expensive proposition and a purchase that the majority of individuals don’t make very often. But dealerships realize the value in turning the one-time purchaser into a life-long customer. And there are ways to keep them coming back.

I have the utmost respect for Les Wunderman as well as for Don Peppers and Martha Rogers, but I am dismayed at the “who invented LTV” quarrel that has been going on in The CRM Loop.

MeritDirect has been selected to manage the Resort and Recreation
Magazine controlled circulation list. This publication reaches 66,961
individuals in the resort hospitality and commercial recreation
industries.

Sunnyvale, California-based Yahoo! has teamed with Six Apart, creator of Movable Type, the most popular software used to generate professional blogs. The announcement made on Sunday asserted that Yahoo! is now the preferred supplier of Movable Type for…

When T-Mobile signed actress Catherine Zeta-Jones as its spokesperson, it gave her unlimited service and an armload of devices, offering her every opportunity to use the products, both in public and in private. The deal included language that she would use her best effort to dissuade producers from using competitive products in any of her films, and the two camps even agreed on the specific model of plane she would fly in based on whether she was traveling under or over four hours.

Conrad Direct was selected to manage a list of 102,885 who contributed
to the politically conservative organization Judicial Watch Inc. in the
last 24 months. Yankee List Marketing was the previous list manager.

Carlson Marketing has realigned its businesses to leverage the agency’s marketing services globally. The Minneapolis-based agency, which specializes in data-based, direct and loyalty marketing, earlier this month formed three divisions specializing in …

The Federal Trade Commission’s consumer protection division has some key issues in its sites for 2006, including childhood obesity, rebates and other marketing tactics.