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Two new studies released on Wednesday suggest that consumers are generally more satisfied using e-mail than making telephone calls to customer contact centers.

NEW LISTS ProFlowers Z-24 Experian demographic and CircBase subscriber data overlays were used to create ProFlowers Z-24, a list identifying nearly 1.7

SOME MARKETING ACTIVITIES are more onerous than others. Take East Ascension Telephone Co. (Eatel), which had been pitching customers various service offers

Dennis Publishing has appointed Worldata to manage the Maxim, Stuff and
Blender magazine lists, effective Jan. 1. The men’s lifestyle titles
Maxim and Stuff have 1.9 million and 1 million subscribers,
respectively.

After years of scarfing up the lion’s share of direct marketing budgets, retention has taken a back seat to prospecting, according to Direct magazine’s latest readers’ survey.

What’s a wholesaler of financial products to over 5,500 independent brokers to do when it has to gather information regarding quotes and respond to agent inquiries? Here’s what Kestler Financial Group, Inc. did.

That was the challenge facing Kestler Financial Group, Inc. (KFG), a company specializing in securities, annuities, life insurance and long-term care insurance.

Rob Strickland has a dream: That banks will one day operate without paper.
But unlike many other fantasies, this one is actually coming true.

The New York Times is applauding Broadway with a month-long promotional campaign.

Dec. 3 is going to be a big day for some Dr Pepper fans. During the three championship college football games held that day, one fan will compete for up to $1 million in the Dr Pepper Football Championship Challenge. Dr Pepper has held the challenge for …

In what feels like ages ago, yet in actuality occurred only two months ago, NASA and Google publicly announced their intent to work together. Having already conquered cyberspace, a milestone seemingly capped by Google’s successful hiring of the “father…