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: We ask IT directors to cease and desist from offering services such as data mining, data warehousing, CRM software, and list hygiene in conjunction with such phrases as “whopping profits, through the roof” and “beat the control” in their advertising.

SA paid down $30.5 million in loans during fourth quarter 2005. Roughly $6.5 million of this was in scheduled principal payments, with the rest being a prepayment on principal.

Promoters for the Atlanta Thrashers hockey team are crediting e-mail for helping them keep fans interested enough during last season’s lockout to result in an increase in ticket sales this season.

In what is believed to be the first action of its kind under European law, an Internet business owner has successfully claimed damages from a sender of bulk commercial e-mail.

Commonwealth Lists has been appointed manager of the Alzheimer’s Family
Relief Sweepstakes Program list. Some 30,000 donors are named.

When do people read your e-mail newsletter? It depends. They can read it either at home or at work. And the time of day doesn’t matter.

Here’s something that always bears repeating: Continually request feedback from your subscribers by using short, interactive surveys. This is the best way to learn whether or not your newsletter is relevant.

Bissell is kicking off 2006 with a new sweepstakes giving consumers to a chance to win a wine lovers’ getaway in Napa Valley.

Emboldened by the recent New York City Transit Workers’ strike, I am setting aside this year’s wistful resolutions for the direct marketing industry in favor of issuing a manifesto DMers can present to society in 2006. Happy solidarity, my brothers and sisters! To the barricades!

Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand