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American Airlines’ AAdvantage turns 25 this year. It’s tough to believe there was ever a time when our every purchase wasn’t determined by how many we

Posing the question What would you Ban? to teenagers can elicit plenty of candid responses. Some 4,000, in fact, for Ban deodorant, which ran a contest

We asked a few event marketing agency execs to talk about their techie wish lists and their picks for the year’s best work.

FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range

BNP Media has chosen Edith Roman Associates and its affiliate
ePostDirect to manage its postal and e-mail files, effective Jan. 1. The
appointment includes the new-to-market BNP Media Master File with nearly
1.2 million postal records, 954,128 records with telephone numbers and
268,106 e-mail addresses that’s slated for launch on Jan. 3.

Congressional Quarterly Inc. has named Statlistics to oversee the
Governing Magazine list, effective Jan. 1. A total of 79,559 active
subscribers and 10,734 former subscribers are available.

Ford Motor Co. has launched a custom designed Web site for its Lincoln brand, targeting urban consumers with help from former basketball great Magic Johnson. The goal is to connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market.

Guinness Draught has teamed with ESPN for a holiday promo that drives consumers online to rank the dynasties of ESPN’s new sports show Pardon the Interruption.

Club Mom this week wraps up its month-long online sweepstakes with Godiva Chocolatier.

Mazola has already convinced 50,000 Hispanics to sample its corn oil, with an online sweepstakes and on-air cameo on Sabado Gigante. ACH Food Cos. is nearing the end of its Switch & Get Rich sweepstakes that encourages Hispanics to try Mazola …