Search Results for: data

Recently Google and Yahoo! moved to offer search advertisers sophisticated analytics tools that, the engines hope, will encourage advertisers to pour

Last Veterans Day, four affluent drivers signed ownership papers for a brand-new Porsche largely due to a direct mail campaign. Not too shabby a day’s

Say you run a fairly successful small niche Web site but notice over and over again that you’re losing a lot of customers just as they get to the checkout page.

Mokrynskidirect is the new list manager for Carabella Collection, a
women’s swimsuit and apparel catalog. Some 80,769 buyers from the last
12 months are named on the file.

Home Depot is giving one consumer a chance to train with one of 33 Olympians who work for the company.

Namco Bandai Games America, Inc. is rolling out a multi-million dollar marketing and promotional campaign with a host of partners to generate buzz around its new video game Curious George, which hits stores today.

Retailer Build-A-Bear Workshop is on the hunt for a few good heroes—children who demonstrate extraordinary service to their local communities.

E-mail newsletters have become a popular customer retention tool. They are being sent by everyone from Red Lobster to American Express, and the purpose is not to sell, but to provide readers with useful and enjoyable content. But e-zines are not the only electronic delivery vehicle for these ongoing communications.

Walgreens’ new P-O-P monitoring program is a milestone in improving the performance of retail displays, but there will be bumps in the road before other retailers and manufacturers benefit.