Search Results for: data

More than 4.2 million names are offered on the CustomSelect Continuity
Book Buyers list. These men (35%) and women (65%) spent an average of
$50 per order. The Internet and direct mail are the sources.

Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.

Six years ago, I was sitting in a hallway in a makeshift cube, trying to wrap my head around the business of Internet advertising. I joined this space the way many people do, as a media buyer. As I was “buying” on a CPC basis in a…

In their annual Industry Trends Report, PROMO Magazine cited nearly 70% of brand marketers will assign some portion of their 2005 budget to interactive promotions – a year-over-year increase of 24.4%.This year, eMarketer expects a 17% rise in online and interactive spending in the CPG industry, from $330 million in 2004 to $470 million in 2006.

WHEN IT COMES to sales and marketing executives’ perception of business worth, telemarketing services too often are seen as relatively low on the value

OFFSET PRINTERS ARE coping with business realities like the rising cost of oil and employee health care as they try to stay competitive in today’s market.

I CONTINUE TO READ WITH interest the exchange of opinions over Peppers and Rogers’ Oct. 1 piece Return on Customer: Setting the Record Straight (Commentary,

Where do U.S. marketers stand in terms of data sophistication? They’re ahead of their global counterparts in technical knowledge but trail in other areas,

THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are

NEW LISTS Quad Off-Road Time4Media is offering the 9,295-name subscriber list for Quad Off-Road, a magazine launched in July. The publication targets