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(Direct Newsline)—Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areas, including one surprising one: List and data purchasing. according to a new survey by Alterian.

Citrix Government Systems will donate 750 tickets for military personnel to attend a Jan. 19 NHL Washington Capitals game honoring men and women of the military. Citrix is also supporting the event dubbed “Capital Salute to Military Night” by providing …

About seventy percent of online adults in the U.S. said Internet security concerns did not deter them from shopping on the Web this past holiday, according to a report issued Friday by the Business Software Alliance, a trade association of software providers.

Greg Livingston, Tim Coffey, and Dave Siegel are the authors of “Marketing to the New Super Consumer: Mom & Kid.” Here are some observations from the authors’ countless hours of work on and review of kid commercials. They call it the “Ten Commandments for Effective Ads for Kids.”

Williams-Sonoma Inc. will close its Hold Everything brand by the end of the year and fold it into its other brands, the firm said today.

Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areas, including one surprising one: List and data purchasing. according to a new survey by Alterian.

FirstLogic, a data services firm, has named Cheri Mallory as strategic data quality consultant.

Prism Business’ Marketing Research Team Back to DIRECT Research Store Prism Business’ Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely. About Our Standards:Guidelines, policies and …

Georgia-Pacific has begun a yearlong sweepstakes for Quilted Northern Ultra toilet paper.

Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areaas, according to a new survey by Alterian.