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Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City’s Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.

Gillette tapped a little star power in real estate mogul Donald Trump to build buzz around its Fusion razor on The Apprentice, and is leveraging its sponsorship with a sweepstakes.

Tobacco rivals last week offered their support to Lorillard Tobacco Co. in the appeal of its four-year-old lawsuit against anti-tobacco marketing group American Legacy Foundation.

Baskin-Robbins is building excitement around new flavors of its popular frozen coffee drink with its first-ever online game and a sweepstakes dangling a chance to win a year’s supply of the beverage.

Walter Karl Inc. now manages the more than 2 million-name Brides to Be
master file, which identifies women who requested bridal catalogs. Among
the 18 participating catalogers were Anne’s Wedding Invitations and
Accessories, Creations by Elaine, Seasons of Love, and Wedding Country.

“If you haven’t overcharged at least once, you aren’t charging enough.”
On the surface, overcharging and potentially alienating customers may not seem like the soundest of marketing advice. But a series of tests conducted by MarketingExperiments.com, an online strategy consultancy, showed that there are no hard-and-fast rules when it came to pricing goods and services.

Frito-Lay and Orbitz.com hit the road this week with a joint promotion for Doritos.

AT&T Inc. and BellSouth Corp. plan to merge in a $67.1 billion deal that would create a colossal giant in the telecommunications industry. The deal pulls in Cingular Wireless, the nation’s biggest cell phone company, which is jointed owned by AT&T and BellSouth.

How does a traditional marketer become a measurable marketer?

While most organizations, B-to-B, B-to-C or nonprofit, exclaim “marketing accountability is a top priority,” most don’t have the necessary metrics in place to quantify their efforts.

(Multi Channel Merchant) With four separate national data security breach notification bills being drafted in Washington, the Direct Marketing Association says the odds are “much higher” that one of them will pass by the end of the year.