Search Results for: data

Podcasting has finally come of age in the world of business-to-business marketing. A growing number of firms have adopted podcasts as a way to inform and educate their target audience, strengthen their brand, and promote their products and services.

While it is vital that you take subscribers off your e-mail newsletter list the instant they request it, there are strategies you can employ to reduce the chances that they will want to go off the list, as well as ones to encourage them to stay on.

TRX Inc. expects to exit the call center business this year to focus on its existing transaction processing and data integration services.

Baby Universe Inc. now offers 175,000 e-mail addresses from
Babyuniverse.com for e-mail blasts. These online shoppers spent an
average of $130 on products for babies and young children.

The man who pled guilty to stealing personal information from consumer data collector ChoicePoint was sentenced to 10 years in California state prison Friday for defrauding the Alpharetta GA-based aggregator and seller of consumer data, as well as banks and consumers around the nation.

Alliance Data will purchase Icom Information and Communication Inc., a list, marketing data and communications offerings provider. Terms of the acquisition were not disclosed

Corporate Communications Corp. has released an e-mail list of
subscribers to an e-mail and fax service offered online at
StockTradersPress.com. These 52,127 individuals pay $100 to $2,500 per
month to receive twice weekly investment reports.

Pizza Hut breaks new ground today with a national radio promotion and sampling blitz.

Cartoon Network’s Adult Swim is partnering with Burger King Corp. to launch a new sweepstakes that dangles a grand prize to program an entire night of shows on Adult Swim.

Showtime Networks is extending viewership of its hit show The L Word with a new competition inviting viewers to write original scenes for the series.