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Lowe’s Cos. Inc. is tapping the fanfare generated from the National Collegiate Athletic Association’s (NCAA) men’s basketball games, which wrapped up last night, to drive home a promotion that sends one winner to watch next year’s game.

Millard Group Inc. has been chosen to oversee the MacWorld list group.
The appointment includes the 292,700-name active subscribers file, in
addition to the MacWorld Graphic Design Subscribers (27,400), MacWorld
Enhanced database (287,700) and the MacWorld E-mail Address database,
with 61,100 postal and e-mail addresses.

Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.

Dominos Pizza is out with a new pizza and sweepstakes designed to fill big appetites.

Global marketing firm Carlson Marketing has opened it first office in mainland China in Shanghai. The marketing services arm of Carlson joins Carlson Hotels Asia-pacific, Carlson Restaurants, Carlson Wagonlit Travel and Regent Seven Seas Cruises, already operating in China.

In December 1977, consumer giant CFCP introduced Breen detergent to the metro New York market. Its introductory 25-cent coupon, delivered via free-standing

Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference

SMS, MMS, SEOit’s an interactive alphabet soup that can spell big business and loyalty for brands. In fact, 49.9% of marketers allotted up to 15% of their

Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell

Dot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for