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Bertelsmann, the fourth largest media corporation in the world, thinks that it’s about time to use the Internet as a tool to further connect their older club members. Currently, the German media giant has its own Direct Group of…

The shift from traditional media to online continues at a rapid pace. This unique research shows how marketers are budgeting, what they hope to accomplish for their brands, and more.

National Business Furniture has consolidated its list management at
MeritDirect. The flagship National Business Furniture files name 49,272
buyers and 25,000 inquirers from the last 12 months. Alax Furniture and
Dallas Midwest Co.’s buyer and inquirer lists, as well as customer files
from FurnitureOnline.com and OfficeFurniture.com, are offered as well.

Arby’s is boosting its recent sponsorship of The Apprentice with an online sweepstakes and an interactive Web site tied to its new Chicken Naturals product line.

Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles.

STARBUCKS: officially marked its first foray into the movie business Tuesday kicking off…LIPTON: will debut five new tea flavors this month under…PROCTER & GAMBLE: Cincinnati, is consolidating database management for…TRAVELOCITY.COM LP: and AOL said yesterday that the…

For the first time in three years, domestic automakers’ average spending on incentives fell below $3,000 per vehicle in February, according to a report by online automobile resource Edmunds.com.

Procter & Gamble

Media Source Solutions Inc. now manages the America’s Entertainment Book
file. Consumers who bought this book received discounts on dining,
shopping and travel.

McDonald’s is on the hunt for some fresh faces as part of a company-wide campaign to energize consumer ties to the brand.