Search Results for: data

Direct Media Inc. now oversees Vance Publishing Corp.’s magazine
subscriber files. Altogether about 300,000 names are listed.

Marketers want to the right thing when it comes to metrics. But their desire far outpaces their ability, judging by a new CMO Council survey.

A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.

Masterfoods is wielding its checkbook more strategically these days. The candy and food giant has been shifting funds from trade to consumer marketing

The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven’t seen it do much to increase

TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.

NEW LISTS Bauer Publishing More than 200,000 active subscribers are named on Bauer Publishing’s enhanced entertainment master file. All of Bauer’s entertainment

Commonwealth Lists assumes management of the Children’s National Medical
Center’s donor file, effective today. Roughly 70,000 last-12-month and
125,000 last-24-month contributors are available.

PayPal, an online payment service, has unveiled its first consumer promotion awarding new and old customers who activate PayPal Mobile accounts with cash prizes.

(Direct Newsline)—The recent proliferation of Internet social networks like MySpace.com and blogging phenomenon are creating millions of self-reported consumer profiles for potential targeting of products and services.