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Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.

Nestlé USA’s latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.

The recent proliferation of Internet social networks like MySpace.com and blogging phenomenon are creating millions of self-reported consumer profiles for potential targeting of products and services.

Rising gas prices will serve as a spurious justification for a postal rate hike in the “high single digits,” (between seven and nine percent, for instance), according to John A. Greco Jr., the DMA’s president and CEO.

Look down. What’s on your feet? Pointed shoes will soon be passé. Espadrilles will be the new rave.

But you would have known that if you received DSW’s Reward Your Style Loyalty Member monthly e-newsletter.

Columbia Pictures is using a new tool to build excitement over its new movie—the BlackBerry.

Subway restaurants dress up their kids marketing this summer through two promotions with Vans.

Toymaker Bandai America, Inc. is calling on kid filmmakers and Power Rangers fans, alike, to create short movies for a chance to win a $5,000 scholarship.

Northland Biogenics Inc. has released a list dietary supplement buyers.
Some 41,000 individuals purchased a flower pollen product called
RejuvaPol offered by direct mail.

Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing.