Search Results for: data

VH1 is paying homage to everything metal—music that is—this month with a month-long marketing campaign to promote a network TV event dedicated to the rock genre.

Fasano and Associates is the new manager for the Action Parents
database. Quarterly and monthly hotlines contain 901,524 and 320,159
names, respectively.

Lunchmeat marketer Land O’Frost heats up its summer promotion calendar with a slate of tie-ins.

Verizon Wireless will use its sponsorship of music artist Shakira’s North American tour this summer to promote its V Cast music service and other technologies to the Latino market.

Schwaab Inc. has chosen Direct Media Inc. to manage its business product
buyers file. About 275,000 catalog customers’ names are available,
including 27,857 from the first quarter.

AT&T Corp. plans to ditch the Cingular Wireless brand name and orange jack logo in favor of the AT&T Wireless name next year, according to news reports.

Old Navy begins a series of casting calls this week to find a new spokesdog for its holiday 2006 advertising.

Experian, Inc. is phasing out the incentive marketing functions of its rewards division, which awarded online consumers with premiums, such as iPods, for trying out advertised merchandise or services.

Craig Wood, the former group president and head of the database division at consumer research firm Yankelovich Inc., has launched the Clarity Group. The new company offers marketing consulting and CRM services to both faith-based and consumer marketers, with an emphasis on direct and database marketing. The Clarity Group (http://www.claritygroupinc.com) is based in Chapel Hill, NC.

While blogs may seem like a harmless way for people to communicate, they
can wield enough influence to cause significant damage to a company’s
brand and image—and that damage can be done in a minimal amount of time.