Search Results for: data

Personnel costs are the largest single cost for firms

Christianity Today International has named Bush Company Inc. to manage
the Leadership Journal list of 36,000 active subscribers. This
publication reaches evangelical clergy in churches with an average
attendance of 429.

Worldata has been chosen to manage Stevens Publishing’s list portfolio
starting today. Numerous lists of subscribers to magazines, postal and
e-mail newsletters are available, in addition to master files.

Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.

Kellogg Co. is gearing up to go on the road again with American Idol again as presenting sponsor of The American Idols Live! Tour.

Eastman Kodak Co. and Frito-Lay have teamed for an early- summer promo that puts chits for free photos on bags of Lay’s potato chips.

An Iowa man has become the first to be convicted of perpetrating a phishing scam against Microsoft’s MSN portal customers.

Money Making Opportunities Magazine has named Listdata Management
Services Inc. to oversee its Money Making Opportunities Superfile. More
than 1.1 million subscribers are available. Sources include direct mail,
space advertising and the Internet.

Mutual of Omaha Insurance Co. takes its iconic Wild Kingdom on the road next month.

Acxiom Corp., Little Rock, AR, generated $1.33 billion in revenue during fiscal 2006, up from $1.22 billion in fiscal 2005. But the Little Rock, AR-based data firm