Search Results for: data

Travel products direct marketer Magellan’s appointed Belardi/Ostroy ALC
LLC to manage its customer file. More than 150,000 who made a purchase
over the last 13 to 24 months are listed, as well as other segments.

Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival.

To boost ratings for its broadcast of the Tour de France cycling competition, the Outdoor Life Network (OLN) has launched a sweepstakes that dangles a trip to France and racing bikes as prizes.

Rodale Inc. has appointed Media Horizons Management to oversee 16 media insert programs, including statement stuffers, package inserts and sampling bags.

This June, MarketingSherpa’s research team conducted our third annual study of business technology marketing—what works in the real world. Some 1,900 marketers participated either online or by phone (thanks, everyone!).

State Farm is activating its sponsorship of this summer’s American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers.

Volvo Cars of North America hopes to drive traffic to its dealerships via a sweepstakes launched today tied to Walt Disney’s summer blockbuster Pirates of the Caribbean: Dead Man’s Chest.

Fast Forward 2006, an executive summit for marketing information business leaders, will debut on Aug. 15. The one-day event features a variety of speakers both from within the list and direct marketing industries and industry at large.

The Data Warehousing Institute (TDWI), an education- and research-focused organization that serves the interests of the business intelligence and data warehousing industries, has opened a new chapter, located in Washington DC.

Direct Media Inc. has been named manager for the Zoysia Farm Nurseries
and Garden Product list. A total of 146,216 last-24-month buyers are
available.