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A year after joining Maxell Corp. of America, 15-year consumer electronics veteran Daniel Lee has left the company to become the VP of marketing for Hitachi America, Ltd.

Michigan Attorney General Mike Cox announced last week he has filed charges against two companies alleging they violated the state’s so-called child protection do-not-e-mail law.

InfoUSA paid $6.6 million for its June 1 acquisition of list brokerage and management firm Mokrynskidirect.

Google has teamed up with an anti-spyware organization to deliver warnings when searchers attempt to click on search links to sites suspected of hosting spyware or adware.

E-mail service provider Silverpop will provide e-mail marketing services to clients of Net Gain Interactive, a Minneapolis-based interactive agency.

The secret is finally out.
After a two-month, global treasure hunt, Volvo Cars of North America awarded a 30-year-old Virginia man with a Volvo XC90 SUV as part of its sponsorship of Disney’s Pirates of the Caribbean: Dead Man’s Chest. The secret location? The Bahamas.

Jim Beam is readying a sweepstakes and value-add promotion just in time to capitalize on football mania and the waning summer grilling season.

Have you ever wondered what marketing your prospects are most likely to take seriously? After all, you’re reaching folks at a zillion touch points these days, from search ads to direct mail to television

Quaker Oats Co. lends its Life cereal brand to a popular children’s book series for its first animated DVD.

“This was a screw up, and we’re angry and upset about it,” said AOL spokesman Andrew Weinstein in a statement apologizing for the release of sensitive query logs earlier this week. What AOL needs to worry about now is…