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Seagram’s is after New York bartenders to create their own tropical sensations using the newest flavor in the Seagram’s Coolers Escapes line, Tahitian Sunset.

McDonald’s has mapped out a summer of premium treasure tied to Disney’s Pirates of the Caribbean: Dead Man’s Chest, with Happy Meal toys inspired by the film.

Jeans brand Mudd is rolling out a new back-to-school campaign that uses a backdrop of real-life girls and their charitable causes to target other teens.

Some 9.2 million Web users, or 6.6% of U.S. adults that go online, have downloaded an audio podcast, with 5.6 million users, or 4% of the online population, having downloaded a video podcast in the last 30 days, according to new research by Nielsen//NetRatings.

In April, I wrote about a site that had jumped from zero traffic to an Alexa reported almost 15 million page views per day. The site peaked towards the end of June at more than 20 million page views and achieved a rank that

I think many of us dream about getting a new car; we listen to the radio and will pay attention to the deals and see both the national and regional advertisements. The problem with this is that I believe most people do not buy…

Method2Media LLC chose Estee Marketing Group Inc. to manage this 41
million-name master file. This data comes from online registrations at
mynetmortgage.com, focusonmortgage.com and degreefocus.com.

A slate of seven entertainment, computer and software manufacturers, and electronics companies have partnered to spend $150 million in trade and consumer marketing to promote high-definition digital-video discs (HD DVD) and to educate consumers on the quality and value of the technology.

When the phone rings in consumer affairs, marketing should listen in. Marketers could learn a lot about how their promotional offers are playing in Peoria—and improve their ROI along the way. Hal Stinchfield, founder of fulfillment consultancy Promotional Marketing Insights, talks about how consumer complaints make for better offers.

Domestic automakers spent 12% less on consumer incentives in June over the previous year indicating that the Big Three U.S. automakers (Chrysler, Ford and General Motors) have tightened the purse strings.