Search Results for: data

– Find out how Tanya got her start in the industry
– Find out about BlinkAds
– Learn where Tanya thinks the industry is heading

The government will no longer offer free credit monitoring for the nearly 26.5 million veterans whose sensitive information was stolen since the data had been recovered, according to wire service reports.

Are you acting just like most other small businesses out there? Do you ignore or fail to communicate to your existing customers often enough?

The subject line woke us right up. It said: “You’re Fired!” But it wasn’t, as we suspected, from our boss. A closer look revealed at the line revealed that it was for an e-mail newsletter–the May issue of Les Gore’s Recruiting Report.

A two-month SMA-based advertising campaign in Italy resulted in a 9% increase in sales for Dunkin’ Donuts stores in Rome.

For many marketers, the fastest way to build a house list of opt-in e-mail names and addresses—an absolute necessity for online marketing—is with the offer of a free subscription to an online newsletter or e-zine.

E-Diet.com Inc. is offering 11 newsletter lists naming over 1.7 million
subscribers. These files reach a variety of consumer markets, including
the beauty, diabetic and fitness markets.

Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.

The job market within the direct marketing industry has slowed. According to a survey of hiring practices, only 66% of respondents plan to add staff this summer, down from 72% in the spring and 80% last fall.

A research project is underway at Cambridge University in the UK that could give Internet service providers a new weapon in the battle against spam.

Dubbed spamHints, the project aims to get ISPs to share information on the traffic patterns of the spam they receive—such as time, size and volume of e-mail—so they can more easily identify it.