Search Results for: data

Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies.

Hotels.com is out with a host of incentives to entice travelers to book hotel rooms through its services.

There’s a new kind of premium that helps consumers tame the Internet. It’s a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care.

Three quarters of those 528,072 individuals named on the Scuba
Enthusiasts list are men, typically in the $120,000 to $150,000 income
range. More than 60% of these scuba aficionados subscribe to at least
one diving magazine.

Commonwealth Lists now manages the National Law Enforcement Officers
Memorial Fund list. Segments offered include 401,373 last-12-month
donors.

Are advertising planners who fail to include eggs right next to direct mail, DRTV and magazine space ads in their channel mixes doing their clients an injustice? Before answering, know that eggs have become the newest of new advertising media.

Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.

More than eight out of 10 of the top food brands that target children though TV ads also use branded Web sites to market to children online, setting the stage for longer time period spent interacting with food brands.

The vast majority of marketers today are missing a very key element of data: money. And we’re not talking just about consumers’ income and homeownership and investments.

If you aren’t yet posting customer reviews on your e-commerce site, you may want to think about doing so. Among the online shoppers surveyed for the “Transforming the Multichannel Shopper” report, 92% said that online customer reviews were “very” or “extremely” helpful