Search Results for: data

Your company has identified the difference between operational and analytic CRM. And you’ve gone ahead and oriented your customer management efforts toward an analytic bent. So why isn’t the return on investment skyrocketing?

Measuring return on investment for customer acquisition is a fairly clear-cut proposition. Most businesses have a reasonably good idea what kind of revenue a new customer will generate in a year, and they know how much profit that revenue will create.

– Find out how a data marketing company operates online
– Discover Larry Organ’s response to his controversial interview in Forbes Magazine
– Find out how you can make more money with your data

On Monday it was revealed that AOL’s chief technology officer, Maureen Govern, had resigned from her post in the aftermath of the company’s privacy mishap. The researcher who posted the data online and the researcher’s…

One of the more interesting consequences of today’s information society is not just the abundance of information, but the potential permanence of it. I remember companies advertising for browser cleaning products. Before today’s registry cleaning…

AT&T Services Inc. filed suit Wednesday in federal court to block more than two dozen alleged data brokers from getting hold of customer information without authorization.

Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls.

Shoe retailer DSW Shoe Warehouse will replace its loyalty program next month, rolling over active members in its current program.

Consumers desperately searching through a three-foot-deep pool of slushy, slippery mud to find sticks may drive home a new Jeep. It’s the brand’s latest stunt to engage consumers and get them digging for a chance to win the grand prize.

EBay and Family Circle magazine are out with a contest that looks for a resourceful consumer who can redesign a small space using only items purchased on eBay.