Search Results for: data

Time Warner Cable is rolling out a new sweepstakes to promote its super speed digital cable, Internet and phone services tied to NASCAR Nextel Cup Racing that will send a winner and guest right to the action.

The American Society for Training and Development (ASTD) has chosen
Direct Media Inc. to serve as list manager. The ASTD’s master file has
287,921 names.

Old Navy has found its latest spokesdog star in the form of a shaggy, free-spirited canine named Paco from Venice Beach, CA.

Sun Publishing Co. has a list with 17,500 names from the second quarter.
These buyers spend $50 to receive special reports with information about
how to improve their health.

Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine.

TiVo has created a new division to focus on audience research and measurement that, for the first time, will provide second-by-second data and analysis on DVR viewing of ad content, TiVo said.

Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.

To summarize campaign effectiveness, marketers need some kind of conclusive metric, such as return on investment. But in B-to-B, when a campaign’s revenue often is sizable compared with its expenses, ROI is problematic.

You go to the restaurant. You eat the food. You like the food. You tell your friends. You go back to the restaurant. And if they know your name when you return, well, cheers, right?

Why then, do only seven of the top restaurant chains in the United States bother to have loyalty programs?

Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities.