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First Data Corp. has named Susan Hendricks president of First Data Resources.

If the first charges brought under Michigan’s so-called child-protection do-not-e-mail law are any indication, the state is casting a far wider net than Utah.

Lead generation companies represent some of the most prolific advertisers on both search and display. Despite their seemingly run of network approach and often incomprehensible reach, those at the top actually employ…

TARGUSinfo Announces Launch of New Lead Verification Solution for Co-Registration at the Online Lead Quality Summit

Arby’s restaurant group has named Cheryl Barre as the new CMO for Arby’s and president of Arby’s Franchise Association. She will replace Debbie Pike, who announced plans to retire this year.

CMP Business Media tapped MeritDirect to manage TechNet magazine’s file.
A total of 68,036 subscribers’ names and 4,879 e-mail addresses are
listed.

College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year’s Super Bowl thanks to a new Chevrolet promotion.

Denny’s is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.

GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes.

Some 98,000 names with 30-day recency have been assembled to launch the
Latino Marketing Network list. Updates will include 60- and 90-day
counts.