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As we look ahead to the 2007 marketing arena–and below are my picks for the 10 trends most worth watching–we should do so with both wonder and cynicism, cheering greatness and booing duplicity.

Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million. Now online advertising is firmly in the main stream, and the Flycast trio is back in business with Adify, a network tailored to ease some of the pain points in text, display and rich-media advertising that have cropped up on the Web for both marketers and publishers.

Millard Group Inc. now manages the Grolier Canadian master files. The
English list identifies 370,000 children’s book buyers; the
corresponding French file names 70,000.

GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000.

Statlistics has been chosen to oversee three fly fishing magazine files.
The appointment covers Northwest Fly Fishing, Southwest Fly Fishing and
Eastern Fly Fishing magazines.

Cartoon Network has teamed up with the Boys & Girls Club of America (BGCA) to expand the organization’s Latino outreach initiative via a contest that lets kids make their own animated cartoons.

Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question.

Equifax Inc. has acquired Austin-Tetra, a business-to-business data management services firm.

Paragon Gifts Inc. has appointed Direct Media Inc. as list manager. The
Paragon list portfolio consists of a master file with 689,998
last-12-month names.

Working Solutions, a provider of remote agent call center services, yesterday completed its acquisition of Advanced Data-Comm, a call-center services company based in Dubuque IA.