Search Results for: data

In direct marketing the call to action is critical. If you capture how a prospect or customer historically responds via mail, the Web, inbound call, face

Belardi/Ostroy ALC LLC has been chosen to manage the Sierra Trading Post
master file and seven associated catalog lists, effective Oct. 15. More
than 870,000 last-12-month and 1.3 million last-24-month buyers are
identified on the master file.

Promotion agencies are at a crossroads, faced with the choice of becoming either thought leaders for the marketing industry or “the tactical distribution arm of some other agency,” said Momentum Worldwide CEO Chris Weil.

Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.

To create buzz among college students for its new Aveo, Chevy is kicking off a competition at universities where students have to stay in continuous contact with the car and persuade their peers to vote for them so they can win the car.

Boulder, CO-based TDA Advertising & Design appointed Teri Fildey as director of client services, a new position. She assumes day-to-day management on all accounts from agency founder, Thomas Dooley, who remains president.

Today we meet Rich Eldert, senior list broker at VentureDirect Worldwide. Eldert does brokerage work for trade publishers, professional associations and other clients involved in the human resources, teen and health products markets.

Individuals 16 to 25 who completed online profiles are named on the High
School to College Students Opt-in E-mail list. These 1.9 million
individuals identified a variety of lifestyle interest categories,
including sports, hobbies and computers. Internet surveys are the
source.

Harrods, the British direct marketer and retailer, has selected SmartFocus to provide software and services to help with its customer data management, paticularly with it recently launched Harrods Rewards. loyalty program.

Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month.