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In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.

Restaurant chain Johnny Rockets is building off its musical roots with a new campaign meant to revive music fans’ love of rock n’ roll classics via online playlists, giveaway and contests.

Consumers are more accepting of ads on their cell phone—if they are relevant, a new report from mobile marketing company Enpocket finds.

Today we meet Michelle Brown, a Boulder, CO-based senior account executive at Walter Karl Inc. Brown was one of the principals with The List Group for six years, but she gave that up to join Walter Karl three years ago. “I had to run operations but I wanted work more closely with clients,” said Brown.

Qualified investors who registered online to subscribe to financial
newsletters are named on the High Income Financial Newsletter
Subscribers file. Postal addresses are provided for these 714,073 names.

The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league’s European exhibition games.

I’M Wines of Napa Valley has hidden four symbols of a diamond on the corks of its vintages in an effort to build sales and brand exposure.

Marketing best-practice dictates using options that best meet our financial objectives. Since money is scarce and everything costs money; return on investment rules supreme as the great leveler. While marketing has more options than the financial market has mutual funds (there are some 55,000 worldwide) finding the right target group is just as important. That’s why it’s critical to use a customer’s total spending as one means of deciding where to focus.

According to a recent report released by IT security firm Sophos, September was both good and bad for the battle against spam. The upside was the fact that the overall ratio of infected e-mail was at an all-time low of 0.33%, or just…

The Federal Trade Commission rejected a proposal which would have allowed telemarketers that have established business relationships (EBRs) with consumers to use prerecorded messages. Separately, the FTC requested feedback regarding an amendment to the Telemarketing Sales Rule. The change would reconfigure how call abandonment rates are calculated.