Search Results for: data

Virgin Megastores is rolling out a new loyalty program that rewards customers—based on shopping habits—with points, discounts and entertainment incentives.

(Direct Newsline)—Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves, said DMA president and CEO John Greco during his welcoming keynote address yesterday.

Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.

Disney Publishing Worldwide has released a list of 125,000 subscribers
to Wondertime magazine. This title targets mothers with children up to
age 6; 54% have two or more kids.

Identity theft? Ho-hum.

Woe to you, friend, if that’s your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission is on the case, and that could mean trouble for lax companies.

The Federation of European Direct Marketing Association is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of DM on the group’s 25 member DM associations.

Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves, said DMA president and CEO John Greco during his welcoming keynote address yesterday.

The Direct Marketing Association’s board of directors has a new slate of officers, as well as several new members.

As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important, said Karen Ebben, director of CRM modeling and program evaluation, General Motors.

Behaviorally targeted ads are more likely to generate higher conversion rates in customized market segments, compared to automated pre-packaged rules-based targeting, according to new study findings released by BL Labs of San Jose, CA.