Search Results for: data

Web site developer VSUS Technologies Inc. has formed an affiliate partnership with Network Hydramedia, a firm that handles advertising placements.

Polaris CEO Tom Tiller is challenging his competitors to a duel in a promotion that touts Polaris’ all-terrain vehicles as the toughest ATVs on the market.

After being off the market for a number of years the Cottage Shop list
is available again. Some 15,000 catalog buyers are available from the
last 12 months.

A new tool, Mature Data Profiles, breaks mature consumers — those born before 1965 — into 34 clusters based on purchasing power, behavior, lifestyle choices, life stage, demographic attitudes, socio-economic status and attitudes. The new product was developed by KnowledgeBase and JWT Mature Market Group.

Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes.

CHRYSLER GROUP: has once again chosen Brandimensions, Inc., an online brand protection and marketing intelligence company, to

BY THE TIME THIS article sees print, Howard Draft will be one delighted chairman. Or a very disappointed one. It all hinges on the review Wal-Mart is

JUSTIFICATION IS THE name of the game when it comes to determining a direct marketing budget. It’s no longer good enough to make generalizations about

You want fries with that? Ah, the classic cross sell: offering customers something that complements perfectly what they’ve already expressed an interest

Testing is critical to success in direct mail. And of course, the same theory applies online. The Web is extremely conducive to testing from both cost