Search Results for: data

San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year. While the data doesn’t rise to the level of a formal study or index, Engine Ready marketing vice president Brian Lewis thinks the project holds some interest as an informal look at bid strategy and performance.

MerchantCircle has launched Web IdentityManager, a software package designed to help local business owners manage their online reputation by aggregating company listings, reviews and online ratings from local search sites.

A list of 351,561 buyers is available from the Spice Catalog. The
average unit of sale for adult videos and other sexually oriented
products was $60.

(Promo) So much for glacially paced evolution. Promotion marketing took defined strides this past year: with new media technologies, new approaches to creative content, new metrics and new definitions of success.

Publishers Clearing House has restarted its Prize Patrol sweepstakes that surprises an unsuspecting winner at his or her home.

When it comes to e-mail marketing, there are a few clear areas where many marketers have room for improvement. As you develop your 2007 strategy, now is the time to commit to a few important e-mail marketing principles.

Less than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.

Douglas Publications LLC has selected MeritDirect to take over
management of its vast list portfolio, effective Jan. 1. The Douglas
Publications postal and e-mail master files have 355,000 and 160,000
e-mail addresses, respectively.

Wenner Media LLC has tapped Worldata to become its list manager,
effective Jan. 1. This appointment includes Rolling Stone, US Weekly and
Men’s Journal magazines.

News item: Time magazine has selected “You” as 2006’s Person of the Year. Time based its decision on consumers’ embrace of self-generated Internet content, such as blogs, video-sharing service YouTube, and social networks such as MySpace and Friendster.