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Millard Group Inc. has assumed management of the High Country Gardens
file. This cataloger has 59,000 last-12-month buyers.

Less than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.

Millard Group Inc. has assumed management of the King Ranch Saddle Shop
catalog file. Some 29,000 last-12-month buyers are named.

Publicis Groupe will take a giant step into digital marketing when it buys Digitas Inc. for $1.3 billion.

Haagen-Dazs and Gourmet Magazine are looking for a few good recipes.

Today we meet Teri Bobbitt, vice president of brokerage services at Direct Partner Solutions Inc., a direct marketing agency in Alpharetta, GA. Previously, Bobbitt worked for Paradigm Direct Marketing and Response Media Products Inc.

Millard Group Inc. has been appointed to serve as list manager by For
Counsel Inc. This cataloger has 26,000 last-12-month buyers.

(Magilla Marketing)—Fewer than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.

According to the DoubleClick Performics 50 Search Unit Trends Report, search marketers saw their costs rise during the third quarter of 2006. The average cost to a search marketer who purchased a keyword for the quarter…

American Airlines is out with a new sweepstakes that awards winners with frequent-flier miles and gift cards.