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Sony Electronics shut down a stealth blog for its PSP video game system last week after a nasty wave of backlash smeared Sony and its agency, Zipatoni.

Some 103,493 names have been assembled for the Financial Prospects
Superfile. These individuals participated in a telephone survey.

DirectView: a new data mining and modeling service that enables marketers to identify sales opportunities and cost-effectively grow revenue — Direct Impact LLCV, Austin, TX.

A&P has signed a multi-year contract that makes News America Marketing the exclusive third-party provider of in-store marketing programs for the supermarket chain

Today we meet Steven Keats, vice president at Macromark Inc., a broker who’s immersed the business opportunity, health and seminars markets.

Statlistics was chosen to manage 19 lists for Advantage Business Media,
effective Jan. 1. One of these, a master file with more than 1.2 million
names, identifies people involved in laboratory services and life
sciences software development, as well as engineers responsible for
design, process and facilities management.

Experian Group Ltd. has named Kim Hosmer senior vice president of corporate marketing.

In a report about their Net Usage Index for Digital Music, Akamai Technologies, Inc. conveyed findings concerning consumer online music habits. According to the index, global digital music Web sites receive daily…

If you’re an e-mail marketer who is finding the same old concerns popping up again and again, don’t worry, because you are not alone.

Those in the direct response space see the world differently. They get paid when something happens and only when something happens. Those in the direct response space come in many shapes and sizes. They include…