Search Results for: data

Baskin-Robbins is out with a sweepstakes sure to satisfy ice cream lovers and chocoholics alike.

New numbers from the Pew Internet & American Life Project confirm the obvious: teenagers in the U.S. love their social networking sites. And, as expected, MySpace is the overwhelmingly favored site for teens when it comes…

China has changed the face of manufacturing worldwide, and if Dr. Leonard Liu, one of the best CEO’s according to Japan’s Joichi Ito and leader of several multi-billion dollar companies has his way, China will change the face of…

Web analytics is getting its act together. In fact, it’s been doing so for a while now, starting with the integration of Web data into a unified, single-view dashboard. That was soon followed by the introduction of application programming interfaces (APIs) that allowed other data handlers, from CRM programs and e-mail platforms to search marketing tools and site search, to tap into and use the Internet metrics that Web analytics could provide.

Edmund Scientific hired Estee Marketing Group Inc. as list manager. Its
list names 78,943 customers from the last 12 months and 133,611 from the
past 24.

Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.

Kmart is tapping into one of American’s top New Year’s resolutions—their desire to lose weight.

DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.

RECYCLED PLASTIC CARDS: are now available through card-printer Arthur Blank & Co.

Epsilon