Search Results for: data

Data services firm Acxiom Corp. has acquired Equitec, a Cleveland-OH based retail merchandising firm. Terms for this transaction have not been disclosed.

Procter & Gamble yesterday made its entrance into the world of consumer-generated digital content with the debut of a new Web site for women.

Babies “R” Us will give away $120,000 in savings bonds and cash to make peace with consumers after a disqualification in its First Baby of the Year contest set off a storm of criticism from Chinese-Americans and immigration advocates.

Travelocity has partnered with MasterCard Worldwide in an exclusive promotion that gives away thousands of dollars to cardholders.

Macromark Inc. has been appointed list manager for the Penn Foster
School master file. Some 103,814 buyers from the last 12 months are
available.

Redi-Direct Marketing, the holding company of Redi-Mail Direct Marketing and StayinFront Inc., has acquired the assets of database company Dialog Group and its subsidiaries.

In Latin, quid pro quo means “something for something.” As English speakers, we use the term to refer to a more-or-less equal exchange of goods or services. But that definition has severe limitations in the world of interactive promotions

Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes

Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.

Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries