Search Results for: data

Direct Media Inc. has been appointed to manage Covenant House’s donor
file. Some 621,000 contributors are available, including 311,000 from
the last 12 months.

Today we meet Nick Sarantakos, executive vice president at LDS Group Inc. His list brokerage clients include BMG Columbia House, Hearst Corp., Primedia, Time Inc., Tribune Co., WNET-13 and several cable TV companies.

Merkle, a database marketing services company, has acquired the response services division of AB&C Group for an undisclosed sum.

E-Dialog, an online marketing services provider, has named Simon Green to the newly created position of director of database strategy and data services in its London office.

It’s the start of a New Year, so that means it’s time to make some meaningful New Year’s Resolutions. You know, the kind that will make more money for your clients and yourself. It’s time to take a new look at what exactly you are selling for your clients. It’s also when you look at who really are your customers and prospects.

Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.

American City Business Journals Inc. has chosen Lake Group Media Inc. to
oversee the Sporting News Magazine file. Some 677,379 active subscribers
are named.

Merit Direct now represents the 27,978-name Auto Body Toolmart list. This B-to-B file, which consists of buyers of specialty tools and equipment for auto body repair, was previously managed by American List Counsel. Buyers spend an average of $450 annually.

Office supply chain Staples is looking for a few good photos that it can turn into posters.

Job search Web site Monster.com is out with a new campaign that focuses on the fuzzy, positive points of looking for a new position.