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Web analytics is getting its act together. In fact, it’s been doing so for a while now, starting with the integration of Web data into a unified, single-view dashboard. That was soon followed by the introduction of application programming interfaces (APIs) that allowed other data handlers, from CRM programs and e-mail platforms to search marketing tools and site search, to tap into and use the Internet metrics that Web analytics could provide.

Edmund Scientific hired Estee Marketing Group Inc. as list manager. Its
list names 78,943 customers from the last 12 months and 133,611 from the
past 24.

Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.

Kmart is tapping into one of American’s top New Year’s resolutions—their desire to lose weight.

DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.

RECYCLED PLASTIC CARDS: are now available through card-printer Arthur Blank & Co.

Epsilon

TMA List Brokerage & Management now handles General Nutrition Center’s
gold card members list. More than 3.3 million names are available from
the last 12 months.

Data services firm Acxiom Corp. has acquired Equitec, a Cleveland-OH based retail merchandising firm. Terms for this transaction have not been disclosed.

Procter & Gamble yesterday made its entrance into the world of consumer-generated digital content with the debut of a new Web site for women.