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Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.

More than 1 million postal and e-mail addresses are available from
Buddy2Buddy.com. These consumers registered online to receive
third-party offers.

Names and Addresses Inc. has been appointed manager for Country Sampler.
The magazine has a catalog section featuring folk art, furniture and
collectibles.

Ace Hardware has chosen Coe-Truman Technologies to provide e-commerce software for its commercial and industrial supply division.

Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes.

The consumer is in control. We’ve all heard that saying hundreds of times by now, but no place is that more obvious than Spring Break. Marketers have

Maybe singing in a Volkswagen Beetle isn’t your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show

Looking for the Next Big Thing? Here’s something you might not have thought of. Direct mail. Yes, old-fashioned snail mail. It is the only targeted medium

BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more

Don’t have the millions it takes to buy a Super Bowl spot or a tie-in to the Big Game? No worries. A little creative copywriting can do the trick. Non-sponsors